14 nice things you can do for your customers
I make no promises. But I suspect if you do some of this stuff, your customers will thank you. Or, they won’t notice the stuff that used to make them curse you:
- Make every page on your site load 1 second faster. Start by taking every image on your site and compressing it. Please. It makes a difference.
- Accept PayPal. Just because you hate it doesn’t mean they do.
- Do a little basic typography: Increase line spacing, use a bigger font. Make your site easy to read.
- Put no more than 15 words on a line. See above.
- Put no more than 5 lines in a paragraph.
- Break up your page. Use lists, images, subheads and such. Don’t give them one big blob of images or text.
- If they ask you a question on Twitter or Facebook, answer it.
- If they compliment you on Twitter or Facebook, say thanks.
- Instead of giving them a discount, give them a better product.
- Before you pay $45000 to redesign your web site, pay $4500 to make the existing site easier to use. Then use what you learned on the new site.
- Don’t even imply that your customers have to log in before they can buy. Put that stuff at the very end of the checkout process, on the ‘thank you’ page.
- Trade ‘elegance’ or ‘personality’ for ‘clarity’ and ‘obviousness’. Watch your sales go up.
- Remove one feature that you wanted, but your customers didn’t, from your site.
- Stop reading about marketing stuff and go do it.