2005: Online Marketing Tipping Point?
Ian Lurie Dec 1 2005
ZDNet has a new article up that refers to 2005 as the ‘turning point’ for online advertising.
I look at 2005 as even more – it was a watershed year for online marketing. Organizations are catching on: In an age when consumers are skipping TV commercials, cancelling newspaper subscriptions and replacing their radios with iPods, the Internet may be the most effective marketing medium.
The success of Internet marketing has brought online advertising along for the ride.
You can read the whole article here.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More