Ian Lurie // Jan 22 2008
You’ve got something new, and nifty. You’re excited about it. Of course everyone else wants to know about it, too. But how to get the word out?
Both these methods are about audience building. You build audience by giving them information, not a sales pitch. David Ogilvy knew that, long before the internets came along.
Yes, these things take time and effort. They even cost some money (gasp). But do a little math, will ya?:
If you get 10 relatively influential folks to write about you, then at least 100 bloggers who haven’t had a creative thought in their lives will pick up the story and run with it. That gets you links you wouldn’t have otherwise had, and gets you leverage for your long-term search marketing efforts. That’s the worst case.
Best case, you get an endorsement from someone with real authority, and customers flock to your virtual doors. All for the cost of 50 products and some of your time.
And writing your blog for 6-12 months may cost you an hour a day.
But Ian, you cry, I don’t have an hour a day!
Wait… What? You don’t have an hour a day to sell your product? If you aren’t going to spend any time selling your product, who will?
Uh huh. Go write your blog, will ya? Or hire some clever internet marketing company to do it for you (cough again).
These methods are all about miracle cures. And they work about as well. If you want to choke to death trying the cure, by all means, try them both:
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More