David Portney // Aug 15 2013
Most people hate public speaking, don’t they?
Anecdotally, we hear that people would rather die than have to get up in front of a group of other human beings and make a presentation.
I sure can relate to that! People who know me now might not believe this, but I grew up very shy and I was shaking in my shoes the first time I had to deliver a report in front of the class in school.
But as of today, I’ve conducted 1,893 presentations, classes, workshops, and keynote speeches to groups ranging from only a handful of people to grand ballrooms with many hundreds of people. I’ve also authored 3 books on public speaking skills.
Public speaking can actually become quite addictive! – But we can all stand to improve our skills.
So come along with me on this fun and adventurous blog post to discover some seriously rad skills to instantly – yes instantly! – improve your public speaking & presenting skills.
I am going to point out some common things I see people doing wrong, and outline exactly how to fix it, instantly of course!
More importantly: don’t just learn these skills, use these skills and you’ll definitely become a much more dynamic, masterful, and effective presenter.
What you’re doing wrong:
That random prowling around the stage you’re doing, that pacing back and forth? – that needs to stop.
I know it makes you feel better and you just “like doing it” but it’s highly distracting. Moreover, it’s detracting from your presentation’s effectiveness. Leave the stage prowling to Chris Rock, okay?
How to fix it:
Map out several spots on the stage and assign an “audience state of mind” to that spot.
Also assign a single spot where you’ll stand and generally present (call that your “sweet spot”).
Those other spots you map out and present from could be an “audience intense curiosity spot” or the “revealing juicy secrets spot.”
You have probably never considered the fact that you should be consistently eliciting specific states of mind in your audience, and that those specific states can be “set and recalled” by using this technique.
Stand still in each spot, and do not mix them up.
Don’t let the seeming simplicity of this technique fool you; it’s extremely powerful. Decide on 2 or 3 audience states (more only if appropriate) that will be useful or important to elicit in your audience, and map those spots at least 3 or 4 steps away from your “sweet spot.”
Pro tip: Get yourself into the state you want your audience to be in when you’re in each spot, or tell a story that elicits that state.
Super-pro tip: You can’t do this if you’re stranded at a podium. Instead, use very specific gestures, facial expressions, and voice tones to delineate and elicit specific audience states.
Super-duper pro tip: Build a chain of states into your presentation that makes sense, such as: intense curiosity, then strong fascination, and then burning desire.
What you’re doing wrong:
Different people listen at different speeds but you’re only speaking at one speed. That means you’re not “getting through” to 66% of the audience, and frankly you run the risk of annoying a lot of people as well.
How to fix it:
First, you need to understand that not everyone processes information the same way. For brevity’s sake I’ll sidestep the relationship between voice speed and visual vs. auditory vs. kinesthetic information processing.
Just know this: some people prefer to hear a speaker talk quite fast, some prefer a speaker talk quite slowly, and others prefer a more medium voice speed. Vary your voice speed periodically during your presentation. Doing this ensures you reach all listening types in the room.
Pro tip: Varying your voice speed will dramatically increase your charisma.
Super-pro tip: You can combine voice speed variance with eliciting audience states of mind.
Super-duper pro tip: When speaking fast, hold your head still and do not gesture; when speaking medium-speed, bob your head and gesture a lot.
What you’re doing wrong:
You’re not designing your presentation to systematically include the “why people,” the “what people,” the “how people,” and the “what-if?” people.
How to fix it:
Generally, each person in your audience cares about why, what, how, or what-if information ahead of all else.
For example, the “why people” want to hear about the what and the how, but they badly need you to tell them why they should care, or else all of the what and how info will have no purpose, no meaning, no context.
Similarly, “what people” want the data and facts, and are less interested in the big picture or exactly how to use the data.
The “how people” want to know how to make things work; they don’t care as much about context or the raw data.
The fix here is to be sure to structure your presentation to include data and facts for the “what people,” steps and procedures for the “how people,” and big picture context for the “why people.” A simple Q&A session will cover the “what-if people.”
Pro tip: Always start with why – it sets context and the “how” and “what” people don’t mind waiting through that.
Super pro tip: Sometimes you can combine the why and the what by presenting facts, data, and statistics as the reasons why people should care about the rest of what you have to say / present.
Super-duper pro tip: Realize that “what-if people” will be looking for where things don’t make sense in what you say – they’re not necessarily mismatching you for the sake of being contrary, they’re a valuable asset to you because they’ll help you find holes that you may need to fill in later. If they stump you with questions, or what-if scenarios you don’t know how to address, thank them and promise to look into it. Then get back to them and you both win.
Bonus tip #1: Scale way, way back on the PowerPoint slides. Only put 2 kinds of things on a PowerPoint slide:
Frank Sinatra once said “if you need anything more than a microphone and a spotlight, you’re an amateur.”
Make the focus of your presentation you, not the slides we’re busy reading while we’re not really hearing what you’re actually saying. After you put up that slide or chart, blank the screen so people focus on you, so we don’t daydream while looking at your current slide.
Bonus tip #2: Have a single, concise, clear call to action at the end of your presentation. Tell people exactly what you want them to do.
One and only one thing.
Pick what you most want – call me, follow me on Twitter, go buy my book at the back of the room –whatever it is, tell them clearly and concisely what they should do now, do next.
Bonus tip #3: No meta comments
Keep your internal soundtrack to yourself. Avoid saying stuff like “wow, it sure is hard to see you all with the bright lights in my eyes” or “this remote clicker is so sensitive”. Keep that kind of stuff to yourself, and stick to what you want to present.
Bonus tip #4: Assume you have too much material and not enough time
I know for sure someone crams too much into their presentation when they say things like “wow, I’m running out of time. I’ll have to blast through the next 136 slides I have left” (see bonus tips 1 and 3 above). Sure, you’re trying to deliver as much value as possible, but if you can’t spend adequate time on everything, then you’re short-changing – and frustrating – your audience.
One of the top objections I hear from speakers about these skills is “If I do that stuff I’m not being myself / not being authentic.”
I have quite a lot to say about that (aside from how that’s just not true) but for now I’ll leave you with 2 important considerations:
In the comments section below, please tell me all the reasons why you think I’m right or wrong! Have a question? Feel free to ask here.
Thanks for reading; I hope you’re buzzing with excitement to incorporate these skills to improve your next presentation!
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