5 Must-Read Books for Internet Marketers
Ian Lurie Nov 7 2007
I have 5 books that I re-read at least once a year. If you’re an internet marketer, or looking to become one, I recommend having a look:
Ogilvy’s book is the definitive work, in my opinion. His advice, and his methods, are timeless. Ogilvy writes beautifully, too, so this is an enjoyable read.
John Caples was quite a character, I think. His book changed advertising in the 20th Century. If you’ve had enough of folks telling you about ‘eyeballs’ and ‘attention metrics’, read Caples. His advice about testing and direct marketing work just as well today as they did 70 years ago.
and other crisis points (VOICES) (37signals, Matthew Linderman, Jason Fried)
Contingency design is the root of good Conversation Marketing. This book is a fast read. Yet I continue to find stuff in there that I’ve either forgotten or never would have considered.
Using Personas for the Web (VOICES)” (Steve Mulder, Ziv Yaar)
The User is Always Right goes into just enough detail. You learn to create useful personas without going off the deep end.
Whether you’re a blogger or not, Walsh’s book will teach you how online communities work.
And a bonus:
Because every now and then you need a renewal of faith.
And, of course, there’s always my book, too. Cough cough.
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Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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