Ian Lurie // Oct 12 2007
Even marketers suck at e-mail marketing. One of my staff just received this from the American Marketing Association:
Brian opted in to this list. But this was still flagged as spam, at least mentally. What could the AMA do to make this e-mail better?
It’s not too late to add your company to the AMA’s annual Directory of Net Research Products and Services.
This is a great opportunity to put your products and services in front of AMA readers. These readers are marketing planners and decision makers who need your help!
Directory listings are due by October 15th.
Submission costs only $nn. You can submit online at www.ama.org/asdfasdfadsf/
E-mail has a terrible reputation. That reputation is undeserved, but earned through poor execution. Avoid the 6 sins and you’ll help rehabilitate one of the most powerful direct marketing tools available.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More