A 3-sentence internet marketing definition
Ian Lurie Dec 1 2011
Here’s my first try:
Internet Marketing, defined in 3 sentences
Internet marketing does three things. A good digital campaign:
- Improves visibility through SEO, paid search,
socialmedia and any other relevant vehicles.
- Builds lists of people who ‘opt in’ — in the form of a Facebook like, or a newsletter signup, or something else — because they found you through a search engine,
socialmedia or other vehicles.
- Increases conversion by always improving a person’s experience between one visit and the next.
In case you’re wondering, it took me about 2 hours to write these three sentences, compared to 1 hour for my normal 800-word diatribe.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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