Ian Lurie // Jun 5 2006
Three terms that make my right eye twitch:
Web 2.0 isn’t. Someone building a ‘web 2.0′ web site is building a better web site. It’s not some sea change in how web sites work.
A blog is not a revolution in internet technology. Blogging software is just a form of content management.
Viral marketing is just marketing that works. It’s not injected, sprayed into the air or otherwise magical. It’s just a piece of marketing that gets passed around. And it’s not just an internet thing, either.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More