Amazon Marketing Bloopers
Ian Lurie Mar 29 2006
Mike sent me a priceless e-mail from Amazon.com. Here’s the important content:
“For the next few days, you can pre-order your copy at a savings of 0% by following the link below.”
Then below you see that the price is $6.96, for a savings of $.03.
No doubt, this was generated by some of Amazon’s amazing personalization technology. I’m not being sarcastic – it really is amazing. But sometimes automation isn’t a good thing. If I were Amazon I’d put something in place to filter out 0% savings offers, plus something to avoid sending $.03 discounts to folks…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More