Amazon Marketing Bloopers

Internet Marketing

Ian Lurie Mar 29 2006

Mike sent me a priceless e-mail from Amazon.com. Here’s the important content:

“For the next few days, you can pre-order your copy at a savings of 0% by following the link below.”

male working point of view from the computer webcam

0% you say?

Then below you see that the price is $6.96, for a savings of $.03.

No doubt, this was generated by some of Amazon’s amazing personalization technology. I’m not being sarcastic – it really is amazing. But sometimes automation isn’t a good thing. If I were Amazon I’d put something in place to filter out 0% savings offers, plus something to avoid sending $.03 discounts to folks…

tags : conversation marketing

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