Another Term Opportunity Slips Away
Ian Lurie Oct 19 2005
Put another way, it’s all about buying ads on lots of small, topical sites and then measuring the return.
What a shock.
Excuse me for ranting for a second, but every marketer knows that’s what we’ve been doing online all along. Sure, folks buy major ads on huge sites like AOL. But you can do very well buying ads on small, niche sites too. Whether that site is a blog or a ‘regular’ web site (whatever that means) seems irrelevant to me. And when blogs are long gone as a separate entity on the web, the strategy will still be a vialbe one.
OK, end of rant…
The article, by the way, is on http://www.webmasterworld.com. Click here to read it.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More