Avoid e-mailing the wrong people: A quick tip
Ian Lurie Sep 29 2011
My clients don’t really have my best interests at heart. They all have names like ‘Joe’ or ‘Jane’ or whatever.
So it’s really, really easy to have one of those butt-clenching moments when you realize you just sent a line-by-line chronicling of every onsite SEO issue your pharmaceuticals client has to your unitarian church client.
You can do some basic stuff, like setting your e-mail program to delay outgoing messages for 30 seconds. That works if you remember to check who you just sent to.
My preferred method: I type in each recipient’s last name, instead of their first name, when I’m entering e-mail addresses.
I don’t have multiple clients with the same last names. So I’m a little less prone to e-mailing Jane Jones when I meant to e-mail Jane Smith.
Whenever I forget, by the way, I seem to end up accidentally e-mailing the wrong Jennifer, or the wrong Scott. A nice reminder.
If you know a better way, like a little monkey that’ll read my e-mail to: line and then hit me with a tire iron if I screw up, leave a comment.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More