Conversation Marketing Breakfast #2: ROI
Ian Lurie May 26 2005
Just wanted to let everyone know that I’m hosting our second Conversation Marketing Breakfast on June 8, at 7:15, at the Seattle World Trade Center.
The topic this time will be Internet Marketing ROI. Folks rarely measure the actual return generated by their online marketing campaigns; usually, that’s because they don’t think it’s possible. But it is possible. In fact, it’s far easier than in other media.
We’ll talk about the various types of Internet marketing campaigns – Viral, banner, search, and e-mail, to name a few – and then review how you measure whether your campaign is really working. By the time we’re done, you’ll have the basics to go beyond broadcast marketing, and learn how to update and adjust marketing campaigns based on realtime data.
Wednesday, June 8th
Seattle World Trade Center
7:15 a.m. to 9:00 a.m. (sharp!)
Continental breakfast will be served
Please RSVP no later than May 30, via e-mail, to email@example.com.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More