Conversation Marketing, The E-book: Now on sale
Back in 2001, I sat down at my blazing fast Pentium computer and started writing a book about internet marketing. Brainstorming it with John Cass, we realized “Hey, the internet is kind of two-way, like a conversation…” and that led to the title Conversation Marketing. Little things like babies slowed me down a bit, but in 2003 I self-published the book, titled, surprisingly, Conversation Marketing.
It’s been for sale in print format for years, but a lot of folks have asked for an electronic version, so here it is: Conversation Marketing in PDF. You can download it free:


Portent's Founder & CEO
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. more >


Just read the first chapter last night – “What is Conversation Marketing?” Ah… now I finally know the answer – and how it all began. Can’t wait to read the rest.
Just bought the book – been a long time reader of the blog so I thought it was about time.
Looking forward to reading this one over the weekend. Thanks Ian! Keep up the great work!