Conversational Marketing = Conversation Marketing
Ian Lurie Jan 18 2008
I admit it. This is a
blatant attempt to clever stratagem brilliant marketing move to manipulate the search engines by writing about the phrase ‘Conversational Marketing’.
I would never really do such a thing. I am only joking. I swear.
Of course, I usually write about ‘Conversation Marketing’. But since Jack Meyers is writing about it as Conversational Marketing, and there are scads of folks writing about it using the -al I’m bowing to the herd.
To me, at least, they’re basically the same thing: The idea, taken from the Cluetrain Manifesto, that all markets are conversations. I started writing about it in 2002.
So, one last time: Conversation Marketing = Conversational Marketing. Honest.
Matt Cutts, have mercy on me. I’m just working on my brand a bit.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More