Ian Lurie // Oct 7 2010
You can’t decide what to write for your next blog post.
So you do a list.
Then you do another list.
Then you do a list of ways to write a good list.
I fall into that trap, all the time. If it’s not lists, it’s sarcastic posts about marketing fads, or cute analogies, or something else that’s cool once, useful twice, and annoying after that. I call it content rigor mortis. Creativity dies, and your writing locks into a contorted rigidity resembling a corpse. It’s contagious, too: Your readers will avoid you lest they get infected, too.
Restore your writing, and your creativity. Keep all of your content options in mind, and pick another one to mix into your work:
I know, it’s a list. Ironic, huh?
If you’re stuck in a list-writing rut, keep writing ‘em! Just keep writing other stuff, too. Save the 10 lists you wrote over the last 2 weeks and publish them over time. Publish your other stuff in between. That’ll turn your rut into a groove.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More