Ian Lurie // Aug 22 2007
I am a writer at heart (aren’t most marketers?).
When I’m really stumped for sales copy on any topic, I write a proposal. Doesn’t matter if I actually need a proposal. I write one, regardless.
Most people don’t enjoy making a sales pitch. Somehow, though, the proposal gives you an ‘out’: It’s supposed to be a sales pitch. So it’s OK.
That’s how I wrote the copy on my consulting package page – it was a proposal, first.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More