Copywriting Tip: Write A Proposal
Ian Lurie Aug 22 2007
I am a writer at heart (aren’t most marketers?).
When I’m really stumped for sales copy on any topic, I write a proposal. Doesn’t matter if I actually need a proposal. I write one, regardless.
Most people don’t enjoy making a sales pitch. Somehow, though, the proposal gives you an ‘out’: It’s supposed to be a sales pitch. So it’s OK.
That’s how I wrote the copy on my consulting package page – it was a proposal, first.
- Pick a potential client, or someone you’d like to be a potential client.
- Write them a proposal.
- Set it aside for a while.
- Cut and paste into the web site/blog/landing page/newsletter/magazine ad that’s causing writer’s block.
- Edit as needed.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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