Democrats, Online: More of the Same?
Ian Lurie Jul 13 2006
In the last election cycle, John Kerry’s web site required registration before you could learn about his candidacy. Seemed a bit ludicrous at the time, and later on in the campaign they removed the registration requirement.
Now, the DCCC has a new video on their site. It’s quite controversial. Only problem is, you can’t watch it without providing your e-mail address and ZIP code.
How can you brand yourself as the party opposing NSA wiretapping, and then require people to identify themselves before they can hear what you have to say?
I said it in 2004. I’ll say it again: Function is Message. Build your site to match your message. Or it’ll be more of the same in 2006.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
- Marketing Tactics so Contagious, Even a Professional Isn’t Immune
- The Marketing Stack, aka: Why Do You Keep Getting Fired?
- Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons
- 6 Reasons We All Need To Stop Complaining
- Internet Marketing Lessons Learned from Walking the AWP Book Fair
- Advertising Will Soon Reach a Digital Tipping Point