Ian Lurie // Jul 13 2006
In the last election cycle, John Kerry’s web site required registration before you could learn about his candidacy. Seemed a bit ludicrous at the time, and later on in the campaign they removed the registration requirement.
Now, the DCCC has a new video on their site. It’s quite controversial. Only problem is, you can’t watch it without providing your e-mail address and ZIP code.
How can you brand yourself as the party opposing NSA wiretapping, and then require people to identify themselves before they can hear what you have to say?
I said it in 2004. I’ll say it again: Function is Message. Build your site to match your message. Or it’ll be more of the same in 2006.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More