Ian Lurie // Jan 14 2008
Test your subject lines, and you can easily double your open rate (the number of people who read your message).
If you use an e-mail marketing service, such as Whatcounts or Emma, they deliver 3 critical statistics:
If you’re not using one of these services, you need to. Prices usually start at less than $40/month.
That’s all you need to double the number of people that open your e-mail marketing pieces. Here’s how:
You’ll improve your e-mail open rates every time. If you don’t, you can send me angry e-mails, or leave nasty comments below:
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More