Fast pages convert 2x better
Ian Lurie Mar 31 2011
My latest Search Engine Land column just went live:
29 ways to speed up your web site
It’s timely for me, because we just finished a review of page performance versus page speed, and found that everything—conversions, time on page, scroll depth—improves when a page loads faster.
That’s obvious. But the difference is amazing:
Pages that load in 3,000ms (3 seconds) or less converted 2x better than average.
Average page load time on Portent’s company site is 4,400ms (4.4 seconds)
So trimming 1.4 seconds off of page load time doubled conversion rates.
Doubled. Conversion. Rates.
Do you want to double your conversion rates? Speed up your site.
Note: This is preliminary research, run site-wide. Our next test will compare the same page before and after speed improvements.
Search Engine Land article: 29 ways to speed up your web site
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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