Ian Lurie // Apr 15 2005
- Search engines, from Looksmart to Ask Jeeves, are purchasing folksonomies and trying to integrate the technology into search results.
- Amazon.com is also investing.
Now, I could say things like, ‘I said this in February‘. But I won’t. I’m above that. Instead, I’ll just keep scooping everyone.
Ian’s next predictions regarding Folksonomies:
- Folksonomie spam will become a problem: Saavy but unethical marketers will try to use these sites to create viral marketing campaigns by getting teams of people to tag and feature sites.
- Search engines will increasingly integrate the taxonomies created by the public (Folk + Taxonomy – get it?) in an attempt to generate more relevant results.
Regardless, this kind of collaborative tagging is going to become a regular part of the landscape. If you’re a marketer, you need to spend a little time on Technorati.com or Furl.net, or del.icio.us, to get a feel for it all.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More