Aviva Jorstad // Mar 24 2011
Managing an internet marketing project can often feel like standing in the middle of a zoo when the monkeys finally make a break for it. Overdramatic? Perhaps, but the point remains – it’s hectic. At Portent, we have a team-based approach, which means multiple parties and timelines are in play, simultaneously. If not watched with a keen eye, things can get messy, fast. Getting everyone to move in the same direction, at the same speed and with the same goals in mind, really does feel a bit like herding cats at times.
In order to manage internet marketing projects well, a project manager often has to channel the ways of our furry and feathered friends. Here are just a few I try to use in my daily routine:
We’re in this together! Image courtesy of Wikimedia Commons.
As a project manager, I should be:
There are no deadbeat dads in the world of Emperor Penguins. Don’t be your web project’s equivalent.
Got any other animalian analogies? Comment below with your suggestions!
Aviva leads the account strategy team, ensuring that clients receive expert-level guidance, from goal setting to execution, in PPC, SEO, social media and content creation. Read More