Herding Cats and Other Animalian Project Management Analogies
Aviva Jorstad Mar 24 2011
Managing an internet marketing project can often feel like standing in the middle of a zoo when the monkeys finally make a break for it. Overdramatic? Perhaps, but the point remains – it’s hectic. At Portent, we have a team-based approach, which means multiple parties and timelines are in play, simultaneously. If not watched with a keen eye, things can get messy, fast. Getting everyone to move in the same direction, at the same speed and with the same goals in mind, really does feel a bit like herding cats at times.
In order to manage internet marketing projects well, a project manager often has to channel the ways of our furry and feathered friends. Here are just a few I try to use in my daily routine:
Communicate Like an Elephant
We’re in this together! Image courtesy of Wikimedia Commons.
As a project manager, I should be:
- Fully briefing my internal teams on the client’s goals, and checking in frequently to see that our deliverables are meeting those goals.
- Building consensus and buy-in. If the team doesn’t agree that an infographic is the way to go, the quality of our deliverable will suffer. And the project’s progress will slow to a crawl.
- Delegating. A project isn’t just my baby. It’s everyone’s baby. Sharing responsibilities leads to a well executed strategy, or in our analogy, a healthy little Antarctic waddle-bird.
There are no deadbeat dads in the world of Emperor Penguins. Don’t be your web project’s equivalent.
Got any other animalian analogies? Comment below with your suggestions!
Aviva leads the account strategy team, ensuring that clients receive expert-level guidance, from goal setting to execution, in PPC, SEO, social media and content creation. Read More
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