Internet marketing for startups: The presentation
This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF.
My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period.
Anything else is just annoying.
A brief expository interlude
In 1992, I was in law school at UCLA. I was NOT enjoying myself: I was about ready to feed my head into a wood chipper. Given an opportunity, I probably would’ve fled the hallowed halls of the law library in a heartbeat.
Right then, Bicycling Magazine announced a contest: Write them a letter about why you’d be a good addition to their staff, and you might get a job there.
Writing about bicycles for a living?!! Hell yes! So I wrote a letter.
Later, they announced the winner. I wasn’t the lucky person. They did, however, publish a snippet of my letter in the magazine as a sample of the lamest stuff they got.
How is this relevant? Well, first, I mercilessly harass Bicycling in this presentation. Second, Bicycling, how ya like me now?!!!
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Portent's Founder & CEO
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. more >
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Great presentation. 5 years ago marketing and advertising were almost like brothers. Now they seem to become enemies.
This is helpful for the marketers who want to start their marketing through Internet. I know many thing from this Article. This is a great Article.
“Bicycling, how you like me now?”
Haha awesome. Great preso!
Fantastic slide deck Ian. Favorite slide – Marketing is about communicating true value and significance to your audience. Can’t say it much better than that.
I think the title speaks for itself. Marketing is about communicating something, not dumping a boatload of content and hoping someone bumps into it at some point.