Ian Lurie // May 16 2011
I just finished a new chart. It maps out the typical steps I take when reviewing an internet marketing campaign for the first time.
I was inspired by Julian Hansen’s So You Need A Typeface piece.
While it doesn’t have every single step/channel/tactic in it, it does give you a high-level view of the various strategies (SEO, PPC, social media, etc.) and when and how I recommend them.
Download it. Look at it. Tell your friends.
Just don’t print it unless you have a large-format printer, or you want to waste lots of paper. It’s pretty big.
*It’s not really an infographic – it’s a flow chart. But since the entire world has forgotten what a ‘flow chart’ is, and starts salivating at the word ‘infographic’, I used that in the title. Poetic license. Marketing compromise. Selling my soul. Call it what you will.
[ An internet marketing planner - PNG format - 200kb ]
Slightly prettier version:
[ An internet marketing planner - PNG format - 670kb ]
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More