The internet marketing priority list
Ian Lurie Aug 4 2011
In internet marketing, your top priorities are, in this order:
- Appeal. A desirable product.
- Quality. A product that doesn’t suck once people have it.
- Visibility. People have to find you when they need you.
- Stability. Your web site has to work.
- Ease of use. Make your site so easy to use, a brain-dead zombie could become a customer.
- Speed. Always strive to cut load times in half.
- Clarity. Write well. Use relevant, quality imagery. Explain yourself.
- Persistence. Provide lots of ways for folks to keep in touch. Don’t be a spammer. Just be available.
- Analytics. Measure everything.
- Aesthetics. Design your site appropriately.
Conspicuously missing are things like:
- Lots of traffic.
- Beautiful design. Appropriate doesn’t always equal beautiful.
- Fancy jargon and the shiny thing of the day.
Keep it simple. Focus on what you need to do. Achieve the hell out of that. Then do it even better.
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Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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