Ian Lurie // Nov 23 2010
So, you’ve decided to hire an internet marketing company. Congratulations! Before you kick back your heels and say “go do it” to your newly hired partners, though, here are a few things you’ll need to know:
The short version: Everyone on your team, from the web developers to the designers to the CEO, are going to be uncomfortable. A good internet marketing firm will work just as hard to fit things to your own culture, to a point. but a good firm will also be brutally honest if they feel you’re hurting yourself.
I’m writing this using in-flight wifi, so I’m done. Have a great Thanksgiving!
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More