Internet marketing in under 300 words
Ian Lurie Dec 29 2010
Today, you get to see the ugly, stench-ridden underbelly of my writing process. I actually recorded myself typing this blog post. While I removed a few typos that would’ve gotten me rated NSFW, the rest is pretty much straight-up:
And, in plain old text, in case you don’t want the video version:
There are no tricks to internet marketing.
No secret methods.
It’s about connecting with an audience.
It’s about building a relationship that lasts.
Just for a second:
Forget “Social Media”
Forget search engines
Forget the internet
Focus on marketing.
Focus. On. Marketing.
Great marketing requires that you
1. SHOW UP:
Speak where you’ll be heard
= Be found.
= Be understood.
Respond to questions
Help people out
= Please them.
Every person who finds you is a potential customer.
Every person who understands you is a potential salesperson.
Every person you please joins your marketing team.
K, you can think about the internet again.
The internet makes marketing easier:
Search engines and social networks help you show up.
The whole web gives you a chance to communicate clearly.
Social media helps you connect with customers.
But it’s still marketing:
I know what you’re saying.
There’s no trick.
There’s no ‘method’.
Does this really work?
You tell me:
You’ve now spent 30 seconds reading plain text.
On a screen.
There’s no music.
There’s no dancing raisins or speeding cars.
It’s just marketing.
Delivered using the internet.
You should try it.
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Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
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