Ian Lurie // Dec 5 2006
How much specialization is too much?
I’ve started noticing whole new fields of internet marketing opening up: Blog marketing, social marketing, video marketing, and of course viral marketing (an oldie but still drives me nuts).
Supposedly each of these focuses on a distinct space, and someone specializing in, say, Blog marketing, can do stuff that a talented internet marketer can’t.
Isn’t a blog just a web site? How about mySpace? YouTube?
Specializing in a tiny sliver of internet marketing just to gain a niche is OK, I guess, but how can marketers serve their clients ethically and well if they only provide a single expertise? They can’t.
Long live the generalists…
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More