Ian Lurie // Jun 6 2006
Go to Technorati.com and search for Internet Marketing.
Half the posts that show up talk about search engine optimization.
SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it.
Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found is step 1. Building a lasting relationship is a never-ending (and hopefully fun) exercise.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More