Ian Lurie // Oct 16 2007
Rhys, who works at a non-profit, asked a great question:
“I’m wondering, if I know I can’t do everything that is important, what marketing options and best practices should I focus on, and which could be skimped?”
Online, content still rules. Don’t listen to anyone who tries to tell you otherwise.
If you have a limited budget, and limited time, set your priorities like this:
You’re at a non-profit. I don’t recommend using pay per click unless you have a specific, measurable action, such as a donation or product purchase.
There are always more ideas, of course, but I’d stick with these priorities, in order, before you add anything else.
Hope this helps!
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More