Internet Marketing Strategy Weekend: April 5, Seattle
Ian Lurie Feb 4 2008
April 5th-6th, I’ll be offering a 2-day internet marketing weekend. Here are the details:
- Everyone leaves with an internet marketing plan for their site, reviewed by peers.
- It’ll be informal.
- It’ll be in Seattle.
- I promise to be as sarcastic in person as I am online.
- I will prepare a worksheet for each site before we start, so we can hit the ground running.
- Day 1, you’ll research and write personas for your site, and then brainstorm changes that will let you better cater to those personas.
- Day 2 will focus on getting the word out: You’ll work on your marketing strategy, including search engine optimization, pay per click and social media.
I’m aiming for something a bit different than most seminars.
You will work with your fellow attendees and me to create an integrated internet marketing strategy. When you’ll leave, you’ll have what you need to improve the results you get online.
It’ll Be Hard Work
It’ll also be a bit of a boot camp: 9-7 each day, with lots of breaks.
When you leave Sunday, you’ll have a headache, plus an internet marketing playbook.
It’ll Cost Ya
The seminar will cost $4,000/person, which includes breakfast, lunch and dinner both days. If it makes you feel better, you can pay $3999.
If you say ‘Web 3.0′ during the seminar, I will charge you another $4,000.
Reserve your spot before 3/1 and it still costs $4,000. Sorry, I’m not into discounting.
But It’ll Be Worth It
Maximum size: 10 people. Minimum: 5 people.
If I don’t get 5 by 3/1 I will likely postpone.
You’ll leave with an internet marketing strategy. You’ll understand where your site’s design, copy, search marketing and other marketing efforts fit in, and how to make them work together.
And you’ll have that plan on paper.
What You Need to Bring
Your laptop. Your brain, primed and ready.
How to Register
E-mail me at firstname.lastname@example.org.
If You Think I’m Insane
If this doesn’t seem like something you want, you can leave a comment below. Tell me why, and what you’d prefer. I’m trying to develop a curriculum and style that’s really valuable to attendees. I think I’ve got it, but I’ve certainly been wrong before.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
- Google Custom Affinities Is Here: What You Should Do
- Announcing RainGage
- The Marketing Stack, aka: Why Do You Keep Getting Fired?
- Open Letter to CMOs: Confessions of a Digital Marketing Agency
- Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff
- The Humungous Guide to Content Strategy