Internet Politics: A Long Way To Go
Ian Lurie Jun 2 2006
Since 2004, pundits have been saying that political campaigning on the internet has come of age.
I beg to differ – it’s just barely been born.
Howard Dean showed us all the potential of grass-roots online campaigning. Moveon.org continues to draw attention. And the Republican party made amazing use of the blogosphere during the last presidential election. But 2007-08 will really tell the tale.
What online politicking has not yet figured out is a way to apply sound internet marketing principles to online campaigning. Moveon.org did a great job of catching attention once people got there. But the Republicans did the best job of getting their message out to a dispersed audience.
The first party to bring the two together will have a definite advantage come 2008.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More