Ian Lurie // Jun 2 2006
Since 2004, pundits have been saying that political campaigning on the internet has come of age.
I beg to differ – it’s just barely been born.
Howard Dean showed us all the potential of grass-roots online campaigning. Moveon.org continues to draw attention. And the Republican party made amazing use of the blogosphere during the last presidential election. But 2007-08 will really tell the tale.
What online politicking has not yet figured out is a way to apply sound internet marketing principles to online campaigning. Moveon.org did a great job of catching attention once people got there. But the Republicans did the best job of getting their message out to a dispersed audience.
The first party to bring the two together will have a definite advantage come 2008.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More