Most Web ‘Pros’ Don’t Measure
Ian Lurie Feb 17 2006
You don’t have to take it from me. A Forrester Report states that only 13% of web professionals at 89 online companies said they actually measure the ROI of all web site changes. Only half said they measure the ROI of major changes. Half said they don’t measure the ROI of any changes at all, citing resource limitations.
Half. Don’t. Measure. Anything. At. All.
In most cases that I’ve seen, resources become limited because of inefficient use. If you don’t measure ROI, of course your resources – budget and time – are limited. You’re throwing them away.
I am now tiptoeing out of the room, shaking my head in amazement.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
- Marketing Tactics so Contagious, Even a Professional Isn’t Immune
- The Marketing Stack, aka: Why Do You Keep Getting Fired?
- Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons
- 6 Reasons We All Need To Stop Complaining
- Internet Marketing Lessons Learned from Walking the AWP Book Fair
- Advertising Will Soon Reach a Digital Tipping Point