One-Trick Ponies Get Shot: Doing Digital Strategy Right
Ian Lurie May 13 2014
I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies.
But here’s the fun part: The whole presentation is based on a big guide I’ve been writing for several months. You can now go and read it. It’s super-detailed, step-by-step. I pretty much opened the kimono on this one (figuratively speaking).
You can read it here:
And the link bundle that went with the presentation is here:
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More