One-Trick Ponies Get Shot: Doing Digital Strategy Right

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Ian Lurie May 13 2014

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies.

But here’s the fun part: The whole presentation is based on a big guide I’ve been writing for several months. You can now go and read it. It’s super-detailed, step-by-step. I pretty much opened the kimono on this one (figuratively speaking).

You can read it here:

One-Trick Ponies Get Shot: Doing Digital Strategy Right

And the link bundle that went with the presentation is here:

portent.co/onetrickpony

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1 Comments

  1. Great reading, this is a must-read for any one who is into marketing… I will pas this on to my co-workers ASAP :) Thanks

    Kind regards from
    a marketer from Denmark :)

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