The Portent Blog

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New Account Marketing Support Internet Marketing

8 May, 2014

A Survival Guide to Project Kickoff Land

By Mike Fitterer

When you begin a new project with a client, it’s essential to hit the ground running at the speed of light. Doing so will go a long way towards earning trust from the client. Still, you can’t begin the heavy lifting without some standard info. So how do you successfully navigate the early contract waters?… Read More

Contagious - Jonah Berger Internet Marketing

22 Apr, 2014

Marketing Tactics so Contagious, Even a Professional Isn’t Immune

By Isla McKetta

I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft sell glow in my brain like a neon light. And it makes me want to run the other way. Reading Contagious: Why Things Catch On by Jonah… Read More

The stack Internet Marketing

21 Apr, 2014

The Marketing Stack, aka: Why Do You Keep Getting Fired?

By Ian Lurie

Update: I wrote a much longer, more complete article about this, called One-Trick Ponies Get Shot And other stories: Digital marketing strategy done right. You might want to read that, instead. TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in… Read More

Sorry, I couldn't resist Internet Marketing

9 Apr, 2014

Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

By Ian Lurie

This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing… Read More

Pretty good stock performance, yes? Internet Marketing

4 Apr, 2014

6 Reasons We All Need To Stop Complaining

By Ian Lurie

All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us… Read More

write bloody at awp Internet Marketing

5 Mar, 2014

Internet Marketing Lessons Learned from Walking the AWP Book Fair

By Isla McKetta

A writer at a book fair is a lot like a teenaged girl loose on the Internet with her mom’s credit card. The wonder! The excitement! The expense! When that writer is also a marketer, you can be sure she’ll be looking at the displays! The giveaways! The opportunities to build brand awareness! This is… Read More

digital-advertising-platforms Internet Marketing

19 Feb, 2014

Advertising Will Soon Reach a Digital Tipping Point

By Steve Gahler

While television continues to have its strong hold on ad dollars, digital is a rapidly growing category and there are no signs of it slowing down. Take for instance Google’s $3.2 billion cash acquisition of Nest, with many reports suggesting it’s a play to better target ads in the home. These investments are increasingly putting… Read More

Bad Date Internet Marketing

16 Jan, 2014

As Good as It Gets: What dating can teach us about email marketing.

By Meegan Kauffman

The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right. Why bother with email? (Reasons to take the leap) People sign up for emails because they want the inside scoop. They… Read More

An open letter to CMOs Internet Marketing

9 Jan, 2014

Open Letter to CMOs: Confessions of a Digital Marketing Agency

By Ian Lurie

Dear Chief Marketing Officers: For nearly 20 years, we have worked together to build digital marketing as a discipline. You’ve trusted digital agencies like mine with your consumers, your brand, and your marketing dollars. You’ve taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data… Read More

Where Digital Marketing Must Go in 2014 Internet Marketing

20 Dec, 2013

Where Digital Marketing Must Go in 2014

By Ian Lurie

Dear Marketers of All Shapes and Sizes and Types, 2014 is a pivot year for digital. I’m not a headline-grabbing kind of guy. So when I say this, I mean it. This is the year that digital can go from a high-return, extremely effective 25% of client—by ‘client’ I mean agency clients or the companies… Read More

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff Internet Marketing

19 Dec, 2013

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff

By Katie L Fetting

Marketers have always had a difficult time justifying their budgets. My grandfather was a Mad Man – working in advertising and marketing from the 60s to the 80s for a series of companies. (He eventually wound up a Sr. VP of Marketing at Doskocil Foods moving armies of pepperoni.) I remember being a wee lass… Read More

Internet Marketing

21 Nov, 2013

Dispersed Citation and the Idea Graph: November Webinar Video

By Ian Lurie

Just wrapped up today’s webinar. If you missed it (for shame) here’s the video: I actually only have about 1/3 of the meeting management window in the video this time. Nice improvement.

Haunted house in London, Sepia Tone - Brown Internet Marketing

31 Oct, 2013

The Horror Movie Guide to Building Relationships

By Kimberly Williams

Building relationships and strengthening interpersonal dynamics is essential to Internet marketing – but it’s also at the core of every industry, job, and facet of our personal lives. This makes building relationships important, and sometimes our lives depend on it… (Insert scary movie score here.) While horror movie aficionados recognize that there are certain rules… Read More

Space the Dog Internet Marketing

4 Oct, 2013

Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job

By Madelaine Kellman

The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More

Internet Marketing

30 Sep, 2013

Dispersed citation: Article and slides

By Ian Lurie

I’ve done some presenting over the last few weeks. Most of my talks centered around the concept of dispersed citation. It’s my theory on where Google’s going with all this rel=author, no-more-keywords, Google+ stuff, plus some tips on how to prepare and capitalize. Here’s the article – it’s a bit of a long read, but… Read More