Pretty good stock performance, yes? Internet Marketing

Ian Lurie 4 Apr, 2014

6 Reasons We All Need To Stop Complaining

All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us… Read More

write bloody at awp Internet Marketing

Isla McKetta 5 Mar, 2014

Internet Marketing Lessons Learned from Walking the AWP Book Fair

A writer at a book fair is a lot like a teenaged girl loose on the Internet with her mom’s credit card. The wonder! The excitement! The expense! When that writer is also a marketer, you can be sure she’ll be looking at the displays! The giveaways! The opportunities to build brand awareness! This is… Read More

digital-advertising-platforms Internet Marketing

Steve Gahler 19 Feb, 2014

Advertising Will Soon Reach a Digital Tipping Point

While television continues to have its strong hold on ad dollars, digital is a rapidly growing category and there are no signs of it slowing down. Take for instance Google’s $3.2 billion cash acquisition of Nest, with many reports suggesting it’s a play to better target ads in the home. These investments are increasingly putting… Read More

Bad Date Internet Marketing

Meegan Kauffman 16 Jan, 2014

As Good as It Gets: What dating can teach us about email marketing.

The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right. Why bother with email? (Reasons to take the leap) People sign up for emails because they want the inside scoop. They… Read More

An open letter to CMOs Internet Marketing

Ian Lurie 9 Jan, 2014

Open Letter to CMOs: Confessions of a Digital Marketing Agency

Dear Chief Marketing Officers: For nearly 20 years, we have worked together to build digital marketing as a discipline. You’ve trusted digital agencies like mine with your consumers, your brand, and your marketing dollars. You’ve taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data… Read More

Where Digital Marketing Must Go in 2014 Internet Marketing

Ian Lurie 20 Dec, 2013

Where Digital Marketing Must Go in 2014

Dear Marketers of All Shapes and Sizes and Types, 2014 is a pivot year for digital. I’m not a headline-grabbing kind of guy. So when I say this, I mean it. This is the year that digital can go from a high-return, extremely effective 25% of client—by ‘client’ I mean agency clients or the companies… Read More

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff Internet Marketing

Katie L Fetting 19 Dec, 2013

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff

Marketers have always had a difficult time justifying their budgets. My grandfather was a Mad Man – working in advertising and marketing from the 60s to the 80s for a series of companies. (He eventually wound up a Sr. VP of Marketing at Doskocil Foods moving armies of pepperoni.) I remember being a wee lass… Read More

Internet Marketing

Ian Lurie 21 Nov, 2013

Dispersed Citation and the Idea Graph: November Webinar Video

Just wrapped up today’s webinar. If you missed it (for shame) here’s the video: I actually only have about 1/3 of the meeting management window in the video this time. Nice improvement.

Haunted house in London, Sepia Tone - Brown Internet Marketing

Kimberly Williams 31 Oct, 2013

The Horror Movie Guide to Building Relationships

Building relationships and strengthening interpersonal dynamics is essential to Internet marketing – but it’s also at the core of every industry, job, and facet of our personal lives. This makes building relationships important, and sometimes our lives depend on it… (Insert scary movie score here.) While horror movie aficionados recognize that there are certain rules… Read More

Space the Dog Internet Marketing

Madelaine Kellman 4 Oct, 2013

Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job

The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More

Internet Marketing

Ian Lurie 30 Sep, 2013

Dispersed citation: Article and slides

I’ve done some presenting over the last few weeks. Most of my talks centered around the concept of dispersed citation. It’s my theory on where Google’s going with all this rel=author, no-more-keywords, Google+ stuff, plus some tips on how to prepare and capitalize. Here’s the article – it’s a bit of a long read, but… Read More

Mom walking to work with briefcase and milk bottle Internet Marketing

Ariana Burgess 11 Sep, 2013

5 Project Management Tips from Portent’s Newest Mom

Being a new mom is pretty awesome. Sure, there’s lack of sleep, lots of crying (you and the baby), and lots of diapers. But there are also awesome smiles, giggles, cuddles, and hugs.  It’s challenging enough to accommodate this new person, but working full-time adds an extra layer. Over the years, however, I’ve developed some… Read More

eyepoke Internet Marketing

Ian Lurie 29 Aug, 2013

Distance from Perfect: Slides now, post later

I’m writing another humungous post about this presentation, given during today’s Portent U webinar. For now, though, here are the slides: Distance from Perfect: Internet Marketing in 2013 from Ian Lurie Enjoy!

content-influences-thumb Internet Marketing

Ian Lurie 23 Aug, 2013

The Humungous Guide to Content Strategy

I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s… Read More

Word "Top 10'' written by a chalk on a blackboard Internet Marketing

Brian Furey 16 Aug, 2013

Portent’s Top 10 Posts of 2013 (So Far…)

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More