The Portent Blog

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eyepoke Internet Marketing

29 Aug, 2013

Distance from Perfect: Slides now, post later

By Ian Lurie

I’m writing another humungous post about this presentation, given during today’s Portent U webinar. For now, though, here are the slides: Distance from Perfect: Internet Marketing in 2013 from Ian Lurie Enjoy!

content-influences-thumb Internet Marketing

23 Aug, 2013

The Humungous Guide to Content Strategy

By Ian Lurie

I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s… Read More

Word "Top 10'' written by a chalk on a blackboard Internet Marketing

16 Aug, 2013

Portent’s Top 10 Posts of 2013 (So Far…)

By Portent Staff

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Lecturn and teleprompter Internet Marketing

15 Aug, 2013

3 Surprising Ways to Instantly Improve Your Public Speaking Skills

By David Portney

Most people hate public speaking, don’t they? Anecdotally, we hear that people would rather die than have to get up in front of a group of other human beings and make a presentation. I sure can relate to that! People who know me now might not believe this, but I grew up very shy and… Read More

Screen Shot 2013-07-24 at 5.48.04 PM Design & Development

25 Jul, 2013

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

By Rebecca Bridge

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Internet Marketing

1 Jul, 2013

18 Ways You’re Ruining Your Marketing Campaign

By Ian Lurie

Just a quick week-of-July-4th, I haven’t-gotten-to-rant-in-a-while rant: Say you have something when you don’t. You may think that 200 units is enough for your big product launch. But the customers you lose because you’re out of stock will seek alternatives. Make sure your product sourcing is sound, and you can fulfill market demand. Say nothing… Read More

Rank #2? Too bad. Internet Marketing

21 May, 2013

How Google Ruined Marketing

By Ian Lurie

Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium. That promoted… Read More

Canoe team Internet Marketing

16 May, 2013

Manage Stuff, Lead People: How to Turn Workers into Leaders

By Steve Gahler

We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More

A donkey with a speech bubble talks about assuming. Internet Marketing

3 May, 2013

3 Common Leadership Pitfalls to Avoid at All Costs

By Portent Staff

Conventional wisdom dictates that working in teams is often the best way to accomplish a task. Many hands make light work, a bundle of sticks cannot be broken, etc. Particularly with large, complex projects, there is just no way one person can accomplish everything on their own. We can’t possibly know everything, or be experts… Read More

weird useful sig Internet Marketing

19 Apr, 2013

Weird, Useful, Significant: Internet marketing in 2013

By Ian Lurie

Updated 06.04.13: Added lots more stuff to the presentation. More weird goodness! The University of Washington Web Council invited me to talk about search and internet marketing yesterday. This was my presentation. It steals liberally from lots of great marketers, like Seth Godin, David Ogilvy and John Caples. Oh, and Gary Gygax. I gotta give… Read More

Internet Marketing

11 Apr, 2013

Why You Should Market Like You (Want to) Cook

By Alexander Nessel

Great marketing should be mouthwatering, scrumptious, and satisfying. Don’t you want customers pining for your next email, devouring every bit of information, and anxiously awaiting more? We don’t always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Give customers a taste of something yummy, satisfy… Read More

Internet Marketing

1 Apr, 2013

The Client’s Guide to Internet Marketers

By Ian Lurie

100% pure ranty Monday goodness: 1: Some of us know what we’re doing It’s true! You can find internet marketers who know what they’re doing with a simple question: “Do you guarantee your work?” If they say yes, flee immediately. If they say no, follow with “Can you do link building for me?” If they… Read More

No Internet Marketing

7 Mar, 2013

6 Reasons “No” Will Save Your Marketing Strategy

By Aviva Jorstad

We live in a culture of YES. Positive reinforcement abounds. Grade school kids get awards simply for participating. Everyone is special. Encouragement is great, don’t get me wrong. Accolades are a big part of what motivates us in life. In the business world, however, this can translate into dangerous decision making. Fear of killing creativity,… Read More

Drawn version of Tom Cruise in Top Gun Copywriting

14 Feb, 2013

Why Tom Cruise Should Be Your Content Strategist [Infographic]

By Katie L Fetting

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More

Words "Social Bowl XLVII" with football player background Internet Marketing

31 Jan, 2013

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

By Katie L Fetting

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More