Internet Marketing

Dispersed citation: Article and slides

by Ian Lurie 30 Sep, 2013

I’ve done some presenting over the last few weeks. Most of my talks centered around the concept of dispersed citation. It’s my theory on where Google’s going with all this rel=author, no-more-keywords, Google+ stuff, plus some tips on how to prepare and capitalize. Here’s the article – it’s a bit of a long read, but… Read More

Mom walking to work with briefcase and milk bottle Internet Marketing

5 Project Management Tips from Portent’s Newest Mom

by Ariana Burgess 11 Sep, 2013

Being a new mom is pretty awesome. Sure, there’s lack of sleep, lots of crying (you and the baby), and lots of diapers. But there are also awesome smiles, giggles, cuddles, and hugs.  It’s challenging enough to accommodate this new person, but working full-time adds an extra layer. Over the years, however, I’ve developed some… Read More

eyepoke Internet Marketing

Distance from Perfect: Slides now, post later

by Ian Lurie 29 Aug, 2013

I’m writing another humungous post about this presentation, given during today’s Portent U webinar. For now, though, here are the slides: Distance from Perfect: Internet Marketing in 2013 from Ian Lurie Enjoy!

content-influences-thumb Internet Marketing

The Humungous Guide to Content Strategy

by Ian Lurie 23 Aug, 2013

I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s… Read More

Word "Top 10'' written by a chalk on a blackboard Internet Marketing

Portent’s Top 10 Posts of 2013 (So Far…)

by Brian Furey 16 Aug, 2013

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Lecturn and teleprompter Internet Marketing

3 Surprising Ways to Instantly Improve Your Public Speaking Skills

by David Portney 15 Aug, 2013

Most people hate public speaking, don’t they? Anecdotally, we hear that people would rather die than have to get up in front of a group of other human beings and make a presentation. I sure can relate to that! People who know me now might not believe this, but I grew up very shy and… Read More

Screen Shot 2013-07-24 at 5.48.04 PM Design & Development

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

by Rebecca Bridge 25 Jul, 2013

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Internet Marketing

18 Ways You’re Ruining Your Marketing Campaign

by Ian Lurie 1 Jul, 2013

Just a quick week-of-July-4th, I haven’t-gotten-to-rant-in-a-while rant: Say you have something when you don’t. You may think that 200 units is enough for your big product launch. But the customers you lose because you’re out of stock will seek alternatives. Make sure your product sourcing is sound, and you can fulfill market demand. Say nothing… Read More

Rank #2? Too bad. Internet Marketing

How Google Ruined Marketing

by Ian Lurie 21 May, 2013

Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium. That promoted… Read More

Canoe team Internet Marketing

Manage Stuff, Lead People: How to Turn Workers into Leaders

by Steve Gahler 16 May, 2013

We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More