A donkey with a speech bubble talks about assuming. Internet Marketing

3 Common Leadership Pitfalls to Avoid at All Costs

by Lisa Sali 3 May, 2013

Conventional wisdom dictates that working in teams is often the best way to accomplish a task. Many hands make light work, a bundle of sticks cannot be broken, etc. Particularly with large, complex projects, there is just no way one person can accomplish everything on their own. We can’t possibly know everything, or be experts… Read More

weird useful sig Internet Marketing

Weird, Useful, Significant: Internet marketing in 2013

by Ian Lurie 19 Apr, 2013

Updated 06.04.13: Added lots more stuff to the presentation. More weird goodness! The University of Washington Web Council invited me to talk about search and internet marketing yesterday. This was my presentation. It steals liberally from lots of great marketers, like Seth Godin, David Ogilvy and John Caples. Oh, and Gary Gygax. I gotta give… Read More

Internet Marketing

Why You Should Market Like You (Want to) Cook

by Alexander Nessel 11 Apr, 2013

Great marketing should be mouthwatering, scrumptious, and satisfying. Don’t you want customers pining for your next email, devouring every bit of information, and anxiously awaiting more? We don’t always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Give customers a taste of something yummy, satisfy… Read More

Internet Marketing

The Client’s Guide to Internet Marketers

by Ian Lurie 1 Apr, 2013

100% pure ranty Monday goodness: 1: Some of us know what we’re doing It’s true! You can find internet marketers who know what they’re doing with a simple question: “Do you guarantee your work?” If they say yes, flee immediately. If they say no, follow with “Can you do link building for me?” If they… Read More

No Internet Marketing

6 Reasons “No” Will Save Your Marketing Strategy

by Aviva Jorstad 7 Mar, 2013

We live in a culture of YES. Positive reinforcement abounds. Grade school kids get awards simply for participating. Everyone is special. Encouragement is great, don’t get me wrong. Accolades are a big part of what motivates us in life. In the business world, however, this can translate into dangerous decision making. Fear of killing creativity,… Read More

Drawn version of Tom Cruise in Top Gun Copywriting

Why Tom Cruise Should Be Your Content Strategist [Infographic]

by Katie L Fetting 14 Feb, 2013

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More

Words "Social Bowl XLVII" with football player background Internet Marketing

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

by Katie L Fetting 31 Jan, 2013

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

The-Viral-Video-Manifesto-Cover Internet Marketing

The Viral Video Manifesto: How to Make Content Shareable

by Isla McKetta 29 Jan, 2013

“I want this to go viral.” If you are a client, you’ve said it. If you’re a marketer, you’ve heard it and (most likely) cringed. We want your content to go viral as badly as you do, but the public can be fickle and there are no guarantees. Or are there? The Viral Video Manifesto… Read More

Snow-Day-know-your-enemy Internet Marketing

7 Ways Inbound Marketing is Like a Snowball Fight

by Isla McKetta 8 Jan, 2013

On Saturday, January 12, the people of Seattle will gather for Snow Day, the world’s largest snowball fight. Dump trucks will deliver 162,000 lbs. of snow to more than 5,000 people attempting to set a new Guinness World Record. Plus it’s a fundraiser for the Boys and Girls Clubs of King County. What on earth… Read More

phew - we made it Internet Marketing

Advertising should

by Ian Lurie 7 Jan, 2013

Marketing is what we do. Advertising is what we often make as a result. It sounds very fulfilling. Alas, the process usually looks something like this: The marketing team builds out brilliant messaging and brand story. They brainstorm some nifty ideas. Then, they pull together a completely incomprehensible collection of marketing platitudes creative brief around… Read More