The Portent Blog

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No Internet Marketing

7 Mar, 2013

6 Reasons “No” Will Save Your Marketing Strategy

By Aviva Jorstad

We live in a culture of YES. Positive reinforcement abounds. Grade school kids get awards simply for participating. Everyone is special. Encouragement is great, don’t get me wrong. Accolades are a big part of what motivates us in life. In the business world, however, this can translate into dangerous decision making. Fear of killing creativity,… Read More

Drawn version of Tom Cruise in Top Gun Copywriting

14 Feb, 2013

Why Tom Cruise Should Be Your Content Strategist [Infographic]

By Katie L Fetting

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More

Words "Social Bowl XLVII" with football player background Internet Marketing

31 Jan, 2013

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

By Katie L Fetting

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

The-Viral-Video-Manifesto-Cover Internet Marketing

29 Jan, 2013

The Viral Video Manifesto: How to Make Content Shareable

By Isla McKetta

“I want this to go viral.” If you are a client, you’ve said it. If you’re a marketer, you’ve heard it and (most likely) cringed. We want your content to go viral as badly as you do, but the public can be fickle and there are no guarantees. Or are there? The Viral Video Manifesto… Read More

Snow-Day-know-your-enemy Internet Marketing

8 Jan, 2013

7 Ways Inbound Marketing is Like a Snowball Fight

By Isla McKetta

On Saturday, January 12, the people of Seattle will gather for Snow Day, the world’s largest snowball fight. Dump trucks will deliver 162,000 lbs. of snow to more than 5,000 people attempting to set a new Guinness World Record. Plus it’s a fundraiser for the Boys and Girls Clubs of King County. What on earth… Read More

phew - we made it Internet Marketing

7 Jan, 2013

Advertising should

By Ian Lurie

Marketing is what we do. Advertising is what we often make as a result. It sounds very fulfilling. Alas, the process usually looks something like this: The marketing team builds out brilliant messaging and brand story. They brainstorm some nifty ideas. Then, they pull together a completely incomprehensible collection of marketing platitudes creative brief around… Read More

Internet Marketing

12 Dec, 2012

Cartoons outperform stock photos 2:1

By Ian Lurie

I curse whoever first wrote “Have an image at the top of your blog post.” Ever since then it’s been a barrage of crappy stock photos slapped at the top of every half-assed blog post across the internet. Take this example. Am I supposed to believe there’s an company in the world that has this… Read More

kick-ass-blog Internet Marketing

11 Dec, 2012

Is a Kick-Ass Blog Worth the Trouble?

By Isla McKetta

You’re reading this post for one of two reasons: 1)      You’re thinking about starting a blog and wondering if it’s worth the time and energy, or 2)      You’ve already invested time and energy in blogging and are not seeing the return you imagined Let’s start at the beginning. Should I blog? Sometimes when you’re having… Read More

poster-internetmarketingstartups Internet Marketing

6 Dec, 2012

Internet marketing for startups: The presentation

By Ian Lurie

This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period. Anything else is just annoying. A brief expository interlude In 1992, I… Read More

poster Internet Marketing

29 Nov, 2012

Time management for internet marketers

By Ian Lurie

You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer. GTD, Pomodoro, etc. all have great elements but couldn’t quite fit the… Read More

Cyber-Monday Internet Marketing

20 Nov, 2012

Black Friday Gives Retailers a Black Eye

By Isla McKetta

Stop the Madness! Thanksgiving weekend used to be the best of times for retailers. The official start of the holiday season had merchants seeing green in their registers and black on their balance sheets. But between store stampedes, parking lot violence and protests by over-scheduled workers, Black Friday has become bad news. It’s time to… Read More

happy holidays Internet Marketing

14 Nov, 2012

38 Holiday e-commerce tips: The slides (annotated)

By Ian Lurie

I’m prepping for my Vocus webinar (can’t wait!) today at 11 Pacific. These are the slides I put together, with annotations: I’ll be going into more detail, though, so make it to the webinar if you can!

Internet Marketing

23 Oct, 2012

7 Tips for Killer Online Customer Reviews

By Chad Kearns

Chances are you’re not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on Google+ Local, Yelp and other review services can give your company a huge advantage. Why are online customer reviews so important? 70% of consumers… Read More

Internet Marketing

18 Oct, 2012

Holiday Internet Marketing: Bring Joy to Your Q4

By Alexander Nessel

Once again we’re in make-or-break Q4—the time of year businesses worldwide prep (and hope) for a flood of holiday business. The time of year that can determine the difference between a going concern and concern whether you can keep going. Be it crafting a quality, attention-grabbing email campaign or optimizing a mobile marketing strategy, this… Read More

author-rank Internet Marketing

12 Oct, 2012

Google AuthorRank: Heir to the Throne

By Katie L Fetting

A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer trust content – there’s just too much of it.  And many of “the facts” are flat-out wrong. … Read More