phew - we made it Internet Marketing

Ian Lurie 7 Jan, 2013

Advertising should

Marketing is what we do. Advertising is what we often make as a result. It sounds very fulfilling. Alas, the process usually looks something like this: The marketing team builds out brilliant messaging and brand story. They brainstorm some nifty ideas. Then, they pull together a completely incomprehensible collection of marketing platitudes creative brief around… Read More

Internet Marketing

Ian Lurie 12 Dec, 2012

Cartoons outperform stock photos 2:1

I curse whoever first wrote “Have an image at the top of your blog post.” Ever since then it’s been a barrage of crappy stock photos slapped at the top of every half-assed blog post across the internet. Take this example. Am I supposed to believe there’s an company in the world that has this… Read More

kick-ass-blog Internet Marketing

Isla McKetta 11 Dec, 2012

Is a Kick-Ass Blog Worth the Trouble?

You’re reading this post for one of two reasons: 1)      You’re thinking about starting a blog and wondering if it’s worth the time and energy, or 2)      You’ve already invested time and energy in blogging and are not seeing the return you imagined Let’s start at the beginning. Should I blog? Sometimes when you’re having… Read More

poster-internetmarketingstartups Internet Marketing

Ian Lurie 6 Dec, 2012

Internet marketing for startups: The presentation

This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period. Anything else is just annoying. A brief expository interlude In 1992, I… Read More

poster Internet Marketing

Ian Lurie 29 Nov, 2012

Time management for internet marketers

You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer. GTD, Pomodoro, etc. all have great elements but couldn’t quite fit the… Read More

Cyber-Monday Internet Marketing

Isla McKetta 20 Nov, 2012

Black Friday Gives Retailers a Black Eye

Stop the Madness! Thanksgiving weekend used to be the best of times for retailers. The official start of the holiday season had merchants seeing green in their registers and black on their balance sheets. But between store stampedes, parking lot violence and protests by over-scheduled workers, Black Friday has become bad news. It’s time to… Read More

happy holidays Internet Marketing

Ian Lurie 14 Nov, 2012

38 Holiday e-commerce tips: The slides (annotated)

I’m prepping for my Vocus webinar (can’t wait!) today at 11 Pacific. These are the slides I put together, with annotations: I’ll be going into more detail, though, so make it to the webinar if you can!

Internet Marketing

Chad Kearns 23 Oct, 2012

7 Tips for Killer Online Customer Reviews

Chances are you’re not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on Google+ Local, Yelp and other review services can give your company a huge advantage. Why are online customer reviews so important? 70% of consumers… Read More

Internet Marketing

Alexander Nessel 18 Oct, 2012

Holiday Internet Marketing: Bring Joy to Your Q4

[emailoptin type="holiday2012"][/emailoptin]Once again we’re in make-or-break Q4—the time of year businesses worldwide prep (and hope) for a flood of holiday business. The time of year that can determine the difference between a going concern and concern whether you can keep going. Be it crafting a quality, attention-grabbing email campaign or optimizing a mobile marketing strategy,… Read More

author-rank Internet Marketing

Katie L Fetting 12 Oct, 2012

Google AuthorRank: Heir to the Throne

A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer trust content – there’s just too much of it.  And many of “the facts” are flat-out wrong. … Read More