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Internet Marketing

11 May, 2005

Seth Godin on Marketing: The Conversation

By Ian Lurie

Seth Godin has a new blog post that cuts to the heart of marketing versus advertising. He even says ‘Good Marketers Measure’. Bless you, Seth! It also mentions marketing as a conversation a few times, but I’d add something: Online marketing is a real-time conversation between you, your audience, and between audience members. If you… Read More

Internet Marketing

15 Apr, 2005

Folksonomies – I told ya so

By Ian Lurie

A few months ago I raised Folksonomies like Technorati as an emerging online marketing venue. Well, now WebProNews has an article talking about Tagvertising. Highlights: – Search engines, from Looksmart to Ask Jeeves, are purchasing folksonomies and trying to integrate the technology into search results. – Amazon.com is also investing. Now, I could say things… Read More

Internet Marketing

9 Feb, 2005

Internet Marketing Strategy: It’s Topical

By Ian Lurie

As traditional search engines branch out to include images and other media in their regular results, as competition broadens among those engines, and as new ranking and classification schemes join the web (think folksonomies – if you don’t know the term, Google it!), focusing on keyword-rich text won’t be enough. It’s time to get topical.… Read More

Internet Marketing

7 Feb, 2005

Internet Marketing in the Conceptual Age

By Ian Lurie

Wired Magazine published an article in their last issue about the rise of right-brained thinking. It’s the best case for Conversation Marketing I’ve ever heard. And I didn’t even pay the guy… The author, Daniel H. Pink, suggests that just as analytical left-brained thinking drove the Information Age, balanced, left- and right-brained thinking will drive… Read More

Internet Marketing

13 Jan, 2005

Google Mini Appliance

By Ian Lurie

Google has introduced a new search appliance, and I’m pretty damned happy about it. Those of you who know me know that that means a LOT. So what’s the big deal? Usability… The Google engine is fast, sophisticated and accurate. It also paved new ground in the search usability field. With the Mini, you can… Read More

Internet Marketing

11 Nov, 2004

A Word About Bragging Modestly

By Ian Lurie

“Brag Modestly” is one of the tenets of Conversation Marketing. Here’s a tale of someone who didn’t read the memo: In principle, a modest boast means you’ve gotten someone else to brag for you. Here’s an example: Me: Hi Fran, here’s this guy, Will, I told you about. He’s really good with search marketing and… Read More

Internet Marketing

3 Nov, 2004

Behold, Internet Power

By Ian Lurie

Well, the election’s over. Bush won handily, when you consider how close things were, and his gains over 2000. So why is that? The pundits talk of the Ground War, and President Bush’s appeal to the conservative right. But I don’t think that explains it. Now, I’m going to put all partisan feelings aside, here,… Read More

Internet Marketing

6 Oct, 2004

Giving the Wrong Address

By Ian Lurie

A cautionary tale from the vice presidential debate last night: Part of any conversation is the point at which you make a connection. Give the wrong address, and you’re hosed. Vice President Cheney, meaning to give the address for FactCheck.org, instead gave FactCheck.com. The latter redirects to an anti-Bush web site. Here’s an article about… Read More

Internet Marketing

30 Sep, 2004

Make a Connection With RSS

By Ian Lurie

The Implications of RSS in a Marketing Environment The most tenuous moment in internet marketing comes when your audience is ready to leave your site. Will they come back? How will you keep in touch? The traditional answer is e-mail – a well-written newsletter is a powerful permission marketing tool that can inform, educate and… Read More

seo small Internet Marketing

28 Sep, 2004

Content Management and SEO

By Ian Lurie

I just published a short piece about content management-driven sites, search engine optimization, and why the two don’t have to be mutually exclusive. Having a good content management system is important in any Conversation Marketing campaign. So is SEO. It used to be the case that dynamic web sites were invisible to search engines –… Read More

Internet Marketing

24 Sep, 2004

Reviewing JohnKerry.com

By Ian Lurie

Courtesy of Wikimedia Commons I’m a Democrat. I’ll just say that right now. So what I’m about to say in this article is said in the best possible spirit. Senator Kerry, I really hope you win. I really do. But your web site is awful. Let me count the ways: Registration required? Let’s start with… Read More

Internet Marketing

10 Sep, 2004

The Colloquium

By Ian Lurie

Editor’s Note: Lenora Edwards is helping build the concept of Conversation Marketing – as part of that she’s working with me in organizing and running the upcoming Conversation Marketing Colloquium. Read on to get her thoughts on marketing in general, Conversation Marketing specifically, and why dogs like dog food… I am so excited about our… Read More

Internet Marketing

28 Jun, 2004

Why did Comdex fail?

By Ian Lurie

I’d argue Comdex failed because the conference organizers did not have an ongoing conversation with their attendees. In contrast to Comdex, Jupiter Media’s Search engine Strategies conference is successful. Why? Well the Search Engine Strategies conference is linked with one of the leading web sites about search engines: SearchEngineWatch.com. SearchEngineWatch.com’s has a large subscriber base… Read More

Internet Marketing

14 Jun, 2004

Keep the Ball Rolling: Ruminations on Conversation Marketing

By Ian Lurie

Thoughts about Internet marketing versus traditional marketing, and where Conversation Marketing fits in. Warning, this essay is stream-of-consciousness...

conversation Internet Marketing

12 Jun, 2004

Making Conversations Work

By Ian Lurie

Hey, if you want to learn Conversation Marketing, start at the root: Learn how to work a room, first. Here’s a piece that provides one of the best play-by-plays I’ve ever seen: How to Work A Room.