Internet Marketing

Alexander Nessel 18 Oct, 2012

Holiday Internet Marketing: Bring Joy to Your Q4

[emailoptin type="holiday2012"][/emailoptin]Once again we’re in make-or-break Q4—the time of year businesses worldwide prep (and hope) for a flood of holiday business. The time of year that can determine the difference between a going concern and concern whether you can keep going. Be it crafting a quality, attention-grabbing email campaign or optimizing a mobile marketing strategy,… Read More

author-rank Internet Marketing

Katie L Fetting 12 Oct, 2012

Google AuthorRank: Heir to the Throne

A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer trust content – there’s just too much of it.  And many of “the facts” are flat-out wrong. … Read More

The Obama campaign added 1.2 million Facebook fans in one day. Internet Marketing

Ian Lurie 11 Oct, 2012

Facebook political update: Debates, spam and a polling slam

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate… Read More

universe problem Internet Marketing

Ian Lurie 3 Oct, 2012

Social media and the presidential election: Our report

Update: Here’s the latest numbers and my take on them: Facebook political update: Debates, spam and a polling slam. Update: You can watch the video of my interview, now, in this blog post. My KOMO TV appearance 10/3 was a bit of surprise, and our research wasn’t written up as prettily as I’d like. Still,… Read More

Obama and Romney talk about KOMO 4 Internet Marketing

Ian Lurie 3 Oct, 2012

I’m on KOMO 4 News Primetime

Update: You can watch the video of my interview, now, in this blog post. I’m going to be on KOMO 4 News Primetime tonight, speaking in a 3-minute segment about social media’s growth and influence in this year’s Presidential race. We’ve been researching Facebook/Twitter interactions and the election for about 5 months—I’ll be talking about… Read More

ppc budgets are getting flexible Internet Marketing

Ian Lurie 1 Oct, 2012

Happy dances and spleen-eating – the state of search marketing 2012

I just finished reading the 2012 SEMPO/Econsultancy State of Search Marketing report. Lots of great data in there, but a few things leapt out at me. Some leapt out all smiles and happiness. Others leapt out and tried to bite out my spleen. Whenever I read a report like this, I ask myself three basic… Read More

Internet Marketing

Ian Lurie 6 Sep, 2012

The marketer’s code of ethics

Marketing can save the world. Or it can sit there like a turd you throw on businesses, hoping it’s fertilizer. I think it’s up to us which way our industry goes. So, I started work on this code of ethics: The code of ethics What I do affects businesses. It affects the jobs, lives and… Read More

Web Marketing All in One for Dummies Internet Marketing

Jack Martin 1 Aug, 2012

Win the (Brand NEW) Web Marketing All-in-One for Dummies Book

For months now, Portent CEO Ian Lurie and Director of Search Marketing Elizabeth Marsten have not slept. They have not eaten. They have missed out on critical episodes of True Blood. Why? Because they have been brewing brilliance with co-authors John Arnold, Marty Dickinson, and Michael Becker, developing the second edition of Web Marketing All-in-One… Read More

Say what matters Internet Marketing

Ian Lurie 26 Jul, 2012

Say what matters: My Mozcon 2012 presentation

These are the notes from my Mozcon 2012 presentation. I emphasize ‘notes’. There’s quite a bit of stream-of-consciousness going on here. If you want to see the presentation and supporting materials, instead, go to the bit.ly bundle, or check out the slides themselves, right here: I think the folks at SEOMOZ are mad at me.… Read More

A tiny slice of a tiny idea graph Internet Marketing

Ian Lurie 25 Jul, 2012

Help us build the Idea Graph: A click is all we ask

If you want to skip the babbling and just sign up, click here, then install the app. Life is very random. You’ve probably noticed. For example, did you know that I like Marilyn Manson’s music, but I’m also a fan of Beethoven. I love to watch the NFL but not baseball. I like electric cars… Read More

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