Internet Marketing

Cartoons outperform stock photos 2:1

by Ian Lurie 12 Dec, 2012

I curse whoever first wrote “Have an image at the top of your blog post.” Ever since then it’s been a barrage of crappy stock photos slapped at the top of every half-assed blog post across the internet. Take this example. Am I supposed to believe there’s an company in the world that has this… Read More

kick-ass-blog Internet Marketing

Is a Kick-Ass Blog Worth the Trouble?

by Isla McKetta 11 Dec, 2012

You’re reading this post for one of two reasons: 1)      You’re thinking about starting a blog and wondering if it’s worth the time and energy, or 2)      You’ve already invested time and energy in blogging and are not seeing the return you imagined Let’s start at the beginning. Should I blog? Sometimes when you’re having… Read More

poster-internetmarketingstartups Internet Marketing

Internet marketing for startups: The presentation

by Ian Lurie 6 Dec, 2012

This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period. Anything else is just annoying. A brief expository interlude In 1992, I… Read More

poster Internet Marketing

Time management for internet marketers

by Ian Lurie 29 Nov, 2012

You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer. GTD, Pomodoro, etc. all have great elements but couldn’t quite fit the… Read More

Cyber-Monday Internet Marketing

Black Friday Gives Retailers a Black Eye

by Isla McKetta 20 Nov, 2012

Stop the Madness! Thanksgiving weekend used to be the best of times for retailers. The official start of the holiday season had merchants seeing green in their registers and black on their balance sheets. But between store stampedes, parking lot violence and protests by over-scheduled workers, Black Friday has become bad news. It’s time to… Read More

happy holidays Internet Marketing

38 Holiday e-commerce tips: The slides (annotated)

by Ian Lurie 14 Nov, 2012

I’m prepping for my Vocus webinar (can’t wait!) today at 11 Pacific. These are the slides I put together, with annotations: I’ll be going into more detail, though, so make it to the webinar if you can!

Internet Marketing

7 Tips for Killer Online Customer Reviews

by Chad Kearns 23 Oct, 2012

Chances are you’re not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on Google+ Local, Yelp and other review services can give your company a huge advantage. Why are online customer reviews so important? 70% of consumers… Read More

Internet Marketing

Holiday Internet Marketing: Bring Joy to Your Q4

by Alexander Nessel 18 Oct, 2012

Once again we’re in make-or-break Q4—the time of year businesses worldwide prep (and hope) for a flood of holiday business. The time of year that can determine the difference between a going concern and concern whether you can keep going. Be it crafting a quality, attention-grabbing email campaign or optimizing a mobile marketing strategy, this… Read More

author-rank Internet Marketing

Google AuthorRank: Heir to the Throne

by Katie L Fetting 12 Oct, 2012

A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer trust content – there’s just too much of it.  And many of “the facts” are flat-out wrong. … Read More

The Obama campaign added 1.2 million Facebook fans in one day. Internet Marketing

Facebook political update: Debates, spam and a polling slam

by Ian Lurie 11 Oct, 2012

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate… Read More

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