The Portent Blog

Web Marketing All in One for Dummies Internet Marketing

1 Aug, 2012

Win the (Brand NEW) Web Marketing All-in-One for Dummies Book

By Jack Martin

For months now, Portent CEO Ian Lurie and Director of Search Marketing Elizabeth Marsten have not slept. They have not eaten. They have missed out on critical episodes of True Blood. Why? Because they have been brewing brilliance with co-authors John Arnold, Marty Dickinson, and Michael Becker, developing the second edition of Web Marketing All-in-One… Read More

Say what matters Internet Marketing

26 Jul, 2012

Say what matters: My Mozcon 2012 presentation

By Ian Lurie

These are the notes from my Mozcon 2012 presentation. I emphasize ‘notes’. There’s quite a bit of stream-of-consciousness going on here. If you want to see the presentation and supporting materials, instead, go to the bit.ly bundle, or check out the slides themselves, right here: I think the folks at SEOMOZ are mad at me.… Read More

A tiny slice of a tiny idea graph Internet Marketing

25 Jul, 2012

Help us build the Idea Graph: A click is all we ask

By Ian Lurie

If you want to skip the babbling and just sign up, click here, then install the app. Life is very random. You’ve probably noticed. For example, did you know that I like Marilyn Manson’s music, but I’m also a fan of Beethoven. I love to watch the NFL but not baseball. I like electric cars… Read More

Internet Marketing

18 Jul, 2012

On cycling, near-death experiences and content

By Ian Lurie

I biked to work today. Which has nothing to do with this post, except that I biked back, too. My ride home includes a 500-foot climb that pitches up to a 10%+ grade in a few places. No big deal when I was 30 (or even 40). But now, at 44, with about 10 extra… Read More

Internet Marketing

12 Jul, 2012

5 Things Kitten Photos Can Teach Us About Internet Marketing

By Portent Staff

Kittens rule the Internet. From the Jedi kittens of YouTube to the caption-savvy LOLcats, kittens are delighting nations. Sure, the occasional video of a laughing baby ripping paper or Darth Vader unicycling steals the viral spotlight, but kittens (and their older box-loving cat friends) have everyone from angsty adolescents to greying grandmas chuckling in pure bliss.… Read More

hashtag Internet Marketing

29 Jun, 2012

30 Internet Marketing Tips Webinar – the video and audio

By Ian Lurie

Enjoy: 30 internet marketing tips you need RIGHT NOW: Portent Webinar 7 from ian lurie on Vimeo. Ian Lurie runs through the top 30 things he feels internet marketers and business owners need to keep in mind during campaigns. Thanks to a great suggestion from Kevin Gallagher, here’s the entire webinar mp3, too. Feel free… Read More

right now Internet Marketing

29 Jun, 2012

Webinar Slides: 30 Internet Marketing Tips You Need RIGHT NOW

By Ian Lurie

From my webinar yesterday. Have a gander. The video’s going live in a few hours: 30 Internet Marketing Tips You Should Do RIGHT NOW View more presentations from Ian Lurie

five seconds Internet Marketing

7 Jun, 2012

How to Engage Your Audience in Five Seconds

By Jack Martin

I like to look at a potential customer the same way I look at a potential mate (Don’t make it weird). And in this mindset, there is one tenet I follow above all else: less is more. The more time I spend trying to convince a girl that she should kiss my face, the more… Read More

Internet Marketing

22 May, 2012

Seducing the Client: Four Tips for Making a Good First Impression

By Portent Staff

They say you only get one chance to make a first impression. It’s true. On dates, with mother-in-laws and in business. Thankfully, I aced my first date with my husband and we currently live happily ever after. With two cats. One Keurig. No picket fence. Meeting a client for the first time is also like… Read More

The Many Hats of an Account Strategist Internet Marketing

2 May, 2012

Hat Trick: How Account Strategists Do It All

By Ariana Burgess

For someone with only one head, I wear a lot of hats.  Most people have jobs they can explain in a sentence (“I’m a doctor / librarian / deep sea diver.”)  But I’m not one of those people: I’m an Account Strategist for Portent. As such, I find myself in all manner of situations, solving… Read More

honey-badger-principles Internet Marketing

17 Apr, 2012

Three principles of internet marketing

By Ian Lurie

I’ve put in some time lately talking about what internet marketing is not. I thought I’d take a crack what internet marketing is, for a change. Internet marketing’s driven by three principles that are often in tension: Note that I didn’t say The three principles of internet marketing. These are principles of internet marketing. But… Read More

president-inbound Internet Marketing

13 Mar, 2012

My problem(s) with ‘inbound marketing’

By Ian Lurie

I want to emphasize that this is a friendly discussion between Rand and I—we’re colleagues and friends, plus our companies are close enough together that he could bring his much more numerous minions to Portent and wipe us out in one afternoon of horrifying nerd slap-fighting. I’ve received a few comments I deleted because they… Read More

Internet Marketing

9 Mar, 2012

Humor & Sharing Behavior: How Laughter Rules the Web

By Katie L Fetting

And you thought it was kittens and porn!  (There’s plenty of that, too…)   Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in Hollywood?  But when X = funny, well, that’s another story. And as marketers – hockers of hope, deliverers… Read More

santorum-hurls Internet Marketing

8 Mar, 2012

12 questions to ask before you build an app

By Ian Lurie

Rick Santorum throws up at JFK speeches. I throw up when someone says “We want to build an i[whatever] app!” I have one question. Why? Have you really, really considered why you’re building your app? Here’s 10 questions to help you decide: Can I afford it? I’m sorry, but you can’t build a quality mobile… Read More

deadsquirrel Internet Marketing

7 Mar, 2012

Marketing hubris will get you killed

By Ian Lurie

Marketing hubris will get you killed. Especially in search. I hate it when someone asks me “Have you worked with other companies like ours?” If I have, I consider it a vulnerability, not a strength, because I’ve got the a-word: Assumptions. Anyone starting a marketing campaign with assumptions is one step from failure. Why? Because… Read More

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