The Portent Blog

Insights, news, trainings, and updates from Portent. Delivered to your inbox.

  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
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honey-badger-principles Internet Marketing

17 Apr, 2012

Three principles of internet marketing

By Ian Lurie

I’ve put in some time lately talking about what internet marketing is not. I thought I’d take a crack what internet marketing is, for a change. Internet marketing’s driven by three principles that are often in tension: Note that I didn’t say The three principles of internet marketing. These are principles of internet marketing. But… Read More

president-inbound Internet Marketing

13 Mar, 2012

My problem(s) with ‘inbound marketing’

By Ian Lurie

I want to emphasize that this is a friendly discussion between Rand and I—we’re colleagues and friends, plus our companies are close enough together that he could bring his much more numerous minions to Portent and wipe us out in one afternoon of horrifying nerd slap-fighting. I’ve received a few comments I deleted because they… Read More

Internet Marketing

9 Mar, 2012

Humor & Sharing Behavior: How Laughter Rules the Web

By Katie L Fetting

And you thought it was kittens and porn!  (There’s plenty of that, too…)   Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in Hollywood?  But when X = funny, well, that’s another story. And as marketers – hockers of hope, deliverers… Read More

santorum-hurls Internet Marketing

8 Mar, 2012

12 questions to ask before you build an app

By Ian Lurie

Rick Santorum throws up at JFK speeches. I throw up when someone says “We want to build an i[whatever] app!” I have one question. Why? Have you really, really considered why you’re building your app? Here’s 10 questions to help you decide: Can I afford it? I’m sorry, but you can’t build a quality mobile… Read More

deadsquirrel Internet Marketing

7 Mar, 2012

Marketing hubris will get you killed

By Ian Lurie

Marketing hubris will get you killed. Especially in search. I hate it when someone asks me “Have you worked with other companies like ours?” If I have, I consider it a vulnerability, not a strength, because I’ve got the a-word: Assumptions. Anyone starting a marketing campaign with assumptions is one step from failure. Why? Because… Read More

smx-west-2012 Internet Marketing

6 Mar, 2012

SMX West 2012 Lessons in Social and Mobile Search

By Mike Fitterer

The last week of February, search marketers from around the world assembled in sometimes-sunny San Jose, CA to geek out and discuss the latest internet marketing trends. Due to massive generosity from the Portent C-Suite I had the privilege of attending. For those of you who were unable to attend SMX West 2012, this post… Read More

internet-marketing-lifecycle Internet Marketing

5 Mar, 2012

Internet marketing: The lifecycle

By Ian Lurie

Once again, I get to subject you all to my utter lack of artistic skills. I’ve been working on a simpler diagram of the internet marketing lifecycle for about six months. It’s finally ready, I think, for a public glance. This one boils it all down to a less-pretty but hopefully more clear concept. BE… Read More

email-marketing Internet Marketing

28 Feb, 2012

7 Email Marketing Fails and How to Avoid Them

By Portent Staff

Email marketing is a great tool for reaching out to potential clients and nurturing leads. Unfortunately, email marketing can be a double-edged sword. Some emails are so maddening that they make a person want to become physically violent. Thankfully we love our computers too much to do them any real harm. So take a deep… Read More

Internet Marketing

27 Feb, 2012

SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar

By Katie L Fetting

Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz.  His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world.  (We hope.) Topics Ian will cover include: Why great content is… Read More

Internet Marketing

27 Feb, 2012

Ian Lurie Named to SEMPO Board of Directors

By Bryden McGrath

Portent, Inc. CEO Ian Lurie has been named to the  2012-2014 Search Engine Marketing Professional Organization (SEMPO) Board of Directors. “I’m excited to be on the board with such a great group of search marketers,” Lurie said. “SEMPO’s done some great things for our industry, and I know we’ll be able to grow the organization.” Lurie… Read More

matter Internet Marketing

24 Feb, 2012

The 10-5-10 social media routine: You must matter

By Ian Lurie

These are the annotated slides from my presentation at SEMPDX Searchfest today. I talked about social media, having a productive routine and building a powerful campaign without sucking up 4 hours a day: Your daily social media routine – stuff that matters View more presentations from Ian Lurie

balloon-grand-opening Internet Marketing

21 Feb, 2012

20 must-haves for your new SEO business

By Ian Lurie

So, you’re heading on your own as an SEO consultant. Welcome to our weird little club! Before you start, you might want to make sure you’ve got: Knowledge. I really, really hope I don’t have to point this out. But you need strong knowledge of SEO: Far more than you can get in a few… Read More

writing for leads Internet Marketing

17 Feb, 2012

Writing for leads: Presentation slides

By Ian Lurie

I did a presentation a while ago about web copywriting, specifically for leads-based and professional services businesses. Today I rewrote it for a more general audience, and sharpened up a few things. Here it is – have a look-see: Writing for leads: How professionals can market themselves online View more presentations from Ian Lurie

twitter-follow Internet Marketing

16 Feb, 2012

10 Internet Marketing Experts to Follow on Twitter

By Welles Wiley

For us in the internet marketing community, Twitter is the best way to get the latest insights from all the top minds in our field. The world of SEO is always changing, and if you’re working off old information you could be doing more harm than good to your website. In order to stay ahead… Read More

plus-riddler Internet Marketing

14 Feb, 2012

Google Plus Box Ranking Factors Report

By Ian Lurie

Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box': Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More

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