Internet Marketing

Google Adwords Will Be on MySpace

by Ian Lurie 8 Aug, 2006

Google inked a major deal with MySpace: Google pay per click ads run on the Adwords network will show in MySpace search results. The full article is here. Sorry, I’m on vacation. No analysis today :)

Internet Marketing

Dreamhost: The Right Way to Deal with Web Problems

by Ian Lurie 3 Aug, 2006

Dreamhost is a web site hosting provider. We’ve used them, and I like them. They’ve some major, WaMu-type problems lately, partly because they’re trying to secure their power infrastructure, and partly because Los Angeles has been having brown- and blackouts. They show the right way to deal with it: Publicly. On the web. Honestly. And… Read More

Internet Marketing

Washington Mutual: How NOT to Launch a Web Site

by Ian Lurie 3 Aug, 2006

Kudos to WaMu for demonstrating, graphically, how not to launch new features on a web site. A story on CNET points out that their online bill payment and banking system has been down since last Saturday. In the mean time, they apparently didn’t really admit to anyone that there was a problem. And Gary Kishner’s… Read More

Internet Marketing

Book Review: Tested Advertising Methods

by Ian Lurie 1 Aug, 2006

Book Review: Tested Advertising Methods by John Caples was the first book I ever read about advertising. I re-read it about every six months.

Internet Marketing

Internet Marketing and GTD: A bit more

by Ian Lurie 31 Jul, 2006

A further explanation of my link between Getting Things Done and successful internet marketing.

Internet Marketing

Guide to Blogging: Coming soon

by Ian Lurie 28 Jul, 2006

I’ve been working on a small e-book, The Guide to Blogging, for about 3 weeks now. It should be ready in about 2 more weeks, I hope. I want to provide a brief, step-by-step guide to launching and then promoting a blog. This guide will be for regular folk like you and me, not veteran blogging geeks who actually know what an RSS file looks like (well, OK, I do know what an RSS file looks like, but that’s memory space I’d just as soon get back).
In the mean time, I thought I’d ask: If you have any questions about blogging, getting attention on a blog, or otherwise getting your thoughts on the web, please send them to me, IAN AT Portentinteractive.com.
The AT is instead of an @ to stop evil spam bots blah blah blah. Please replace it with a real @ symbol.

Internet Marketing

Seth Godin on Analysis vs. Intuition

by Ian Lurie 27 Jul, 2006

Seth Godin has a great post today about intuition and analysis. Rely on your gut and you’ll go far. Depend too much on analysis, though, and you’ll stagnate.

Internet Marketing

Internet Marketing, GTD Style

by Ian Lurie 25 Jul, 2006

David Allen’s book, Getting Things Done, has some great lessons for marketing…

Internet Marketing

Craven Hit Seekers, Rejoice. It’s OK to Digg Yourself

by Ian Lurie 19 Jul, 2006

It’s not a bad thing when marketing writers push content to tagging sites like Digg.com. In fact, just the opposite. I’m a ‘craven seeker of hits’, and proud of it. Read on to learn why.

Internet Marketing

Democrats, Online: More of the Same?

by Ian Lurie 13 Jul, 2006

If the Democratic Congressional Campaign Committee’s web site is any indication, the Democratic Party learned nothing about online campaigning since 2004. Which is a bad sign, if you’re a Democrat. Read on…

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