Analytics

ClickTale: Film user interaction with your site

by Ian Lurie 12 Jul, 2006

ClickTale is an about-to-be-released tool that will let you basically create movies of visitors’ use of your site. I don’t know much about it (just applied for the beta program) but have a look. It’s definitely got huge potential. What’s better than knowing exactly how, and when, people clicked?

saynotostock Internet Marketing

Stock Photos + E-mail = Lousy

by Ian Lurie 11 Jul, 2006

Stock photography in an e-mail blast is a total turn-off. Trust me.

Internet Marketing

Clueless in Congress

by Ian Lurie 3 Jul, 2006

The Senators and Representatives deciding the fate of net neutrality have no clue about the internet. Here’s proof.

Internet Marketing

Internet Marketing and Small Teams

by Ian Lurie 2 Jul, 2006

I’ve never handled an internet marketing project with a team larger than four or five people: A marketer, a developer, a designer, a project manager, and maybe, if it’s a really big project, a producer. Our typical teams are closer to three: A marketer, a designer and a project manager, with a developer in occasional… Read More

Internet Marketing

Truth in Marketing: What we can learn from the Tour de France

by Ian Lurie 1 Jul, 2006

The scandal hanging over this year’s Tour de France holds a lesson for marketers everywhere.

Internet Marketing

Reviewed: Google Checkout Payment System

by Ian Lurie 29 Jun, 2006

Google just released their new Google Checkout service. Like PayPal, this service promises to let you easily accept credit card payments on your site. Does it live up to expectations, though? I set up Google Checkout on my own site as a test. Read the review…

Internet Marketing

Banner Ad Blindness

by Ian Lurie 27 Jun, 2006

ClickZ’s latest article about banner ads says most users ignore them. I’m hardly a big fan of banners, but I don’t totally agree, either. Read on to learn why.

Internet Marketing

Vastu Shakra (aka Feng Shui) Web Design?

by Ian Lurie 26 Jun, 2006

CNN is calling Vastu Shakra web design a new trend online. True, or hooey? You make the call…

Internet Marketing

Google Launching Cost-Per-Action Network

by Ian Lurie 22 Jun, 2006

Google is testing a cost per action network. This could shake up online advertising…

conversation marketing Internet Marketing

Conversation Marketing Applied

by Ian Lurie 16 Jun, 2006

I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page…

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