conversation marketing Internet Marketing

Ian Lurie 16 Jun, 2006

Conversation Marketing Applied

I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page…

Internet Marketing

Ian Lurie 14 Jun, 2006

SEO Stats: Local Search Grows

Ignore search marketing, and internet marketing, and your audience may walk away from you. Here’s a few interesting stats from Understanding Searcher Behavior: Over half of search engine users now substitute internet search for the phone book. 43% of search engine users now use search engines to find local services. Local search is a growing… Read More

Internet Marketing

Ian Lurie 13 Jun, 2006

Internet Marketing Case Study: Testing Works

Testing works. It doesn’t just work. It kicks butt. Here’s a recent example: We ran a lead generation campaign for a client. We had 4 landing pages and made sure that 25% of our audience landed on each one. These landing pages were not all that different. We used two possible headlines and two possible… Read More

sigh small Internet Marketing

Ian Lurie 13 Jun, 2006

Marketing, Clueless

One lesson, two examples, and proof (as if it were really necessary) that I’m not infallible: First, the lesson: If an online ad venue is a flop at 1x, increasing it to 6x will only make it a bigger flop. I just got a call from a sales rep from an ad network. They explained… Read More

Internet Marketing

Ian Lurie 7 Jun, 2006

Pondering Internet Marketing

I’m on a bit of an internet marketing tear this week, with my little rant yesterday and now this post.
I’m prepping for a breakfast presentation tomorrow, which may explain it. The first question in the presentation is ‘What is internet marketing?’. Generally, when I ask that question, I get a range of answers, but none include ‘my web site’. That’s a major omission.

Internet Marketing

Ian Lurie 6 Jun, 2006

Internet Marketing Does NOT mean SEO!

Go to Technorati.com and search for Internet Marketing. Half the posts that show up talk about search engine optimization. SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it. Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found… Read More

Web 2.0 doesn't exist. Internet Marketing

Ian Lurie 5 Jun, 2006

A (very) Brief Rant

Three terms that make my right eye twitch: Web 2.0 isn’t. Someone building a ‘web 2.0′ web site is building a better web site. It’s not some sea change in how web sites work. A blog is not a revolution in internet technology. Blogging software is just a form of content management. Viral marketing is… Read More

Internet Marketing

Ian Lurie 5 Jun, 2006

My Own Dog Food

Here’s a quick case study: Me. I’ve been marketing my book a bit for a week now, and had a nice burst of orders on the first weekend. Then things tailed off. A look at my traffic report told me folks are getting to the page and reading about the book , but not buying… Read More

Internet Marketing

Ian Lurie 2 Jun, 2006

Internet Politics: A Long Way To Go

Since 2004, pundits have been saying that political campaigning on the internet has come of age. I beg to differ – it’s just barely been born. Howard Dean showed us all the potential of grass-roots online campaigning. Moveon.org continues to draw attention. And the Republican party made amazing use of the blogosphere during the last… Read More

Internet Marketing

Ian Lurie 1 Jun, 2006

I’ll Know it When I See It

Seth Godin has given form to any designer’s worst nightmare: The marketer or boss who says “I’ll know it when I see it”. No you won’t. Check out what Seth says: http://sethgodin.typepad.com/seths_blog/2006/05/marketing_potho.html

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