screamingscaredguy Internet Marketing

Ian Lurie 14 Dec, 2011

Problem solving with pants on

Most people are terrified of problem solving, whether they’re figuring out how to replace a flat tire or diagnose a problem on their blog. They see a problem, and run so fast their pants are literally flayed from their bodies. Why? Because: A failed solution = A mistake Solutions require time, which no one has… Read More

interview Internet Marketing

Ian Lurie 8 Dec, 2011

10 tips for hiring an SEO company

Every day, I talk to potential clients. Smart people. Most of them, though, have no idea how to hire an SEO agency. So they ask standard questions, like: Have you ever worked in the guppy sales industry before? How big is your company? How much will you charge me? A nice start. But it’s not… Read More

dictionary small Internet Marketing

Ian Lurie 1 Dec, 2011

A 3-sentence internet marketing definition

After my post yesterday, I realized I need to come up with some nice, concise definitions for what we do at Portent. Here’s my first try: Internet Marketing, defined in 3 sentences Internet marketing does three things. A good digital campaign: Improves visibility through SEO, paid search, social media and any other relevant vehicles. Builds… Read More

grave Internet Marketing

Ian Lurie 30 Nov, 2011

Death of an internet marketer

A very short play. The setting: A dinner party about 1 year ago. The cast: Them: An advertising exec from a traditional agency. 15+ years’ experience. Me: You know. Curtain Them: “So, Ian, what do you do?” Me: “I run an internet marketing agency.” Them: “Oh. What’s that?” Me: “We help companies get more leads,… Read More

Crossroads Traffic Internet Marketing

Ian Lurie 7 Nov, 2011

The intersection of brand, style, and SEO

I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you. But it suddenly dawned on me that a lot… Read More

readouts small Internet Marketing

Ian Lurie 26 Oct, 2011

Performance-based marketing contracts ain’t cheap

Can I pay you based on performance? I hear that a lot. On its face, performance-based pay for internet marketing seems really fair: Clients pay their marketer a percentage of sales, or some dollars per lead, or something similar. If I help you sell more stuff, you pay me more. If I help you sell… Read More

rat-justwantscheese Internet Marketing

Ian Lurie 18 Oct, 2011

Dear CMO: Complexity does not equal engagement

‘Engagement’. Shudder. It’s the latest beaten-to-death marketing term. Truth is, though, there’s a genuine need to ‘engage’ with your customer. I get it: You want to stand out. You want your customers to like you. You want them to remember you. But do you really have to over-complicate your web sites, and your marketing campaigns,… Read More

Internet Marketing

Ian Lurie 29 Sep, 2011

Avoid e-mailing the wrong people: A quick tip

My clients don’t really have my best interests at heart. They all have names like ‘Joe’ or ‘Jane’ or whatever. So it’s really, really easy to have one of those butt-clenching moments when you realize you just sent a line-by-line chronicling of every onsite SEO issue your pharmaceuticals client has to your unitarian church client.… Read More

new-59-things Internet Marketing

Ian Lurie 14 Sep, 2011

The internet marketing list, 2: 59 more things

I did it before. I’m doing it again. Here’s a list of 59 more things you need to do for your internet marketing campaign. I’ve tried my darndest to avoid duplication, but be patient: Speed up: Get Google Page Speed. Run it on every page of your site. Until you have a 90+, you aren’t… Read More

Internet Marketing

Ian Lurie 5 Sep, 2011

A marketing plan for the President

Dear President Obama:

You’re not going to read this. Republicans will read it and roll their eyes. Democrats will read it and grind their teeth.

But I’ll feel better, because this crap is driving me crazy, and I finally wrote it all down.

Internet Marketing

Ian Lurie 30 Aug, 2011

Marketing for marketers: Heal thyself

My forehead should be bleeding. I’ve pounded it against my desk about thirty times in the last 24 hours. If I can help other people and companies market themselves, why can’t I ever do it for myself? This isn’t the first time I’ve asked myself this question. But it’s the first time that I can… Read More

sekrit-raccoon Internet Marketing

Ian Lurie 25 Aug, 2011

The IT department isn’t killing you – you are

Dear CEO/VP of operations or whatever you are: Information technology departments don’t kill businesses. CEO’s using IT departments kill businesses. I’m reading a great book by John Hughes: Haunting the CEO (affiliate link). He’s a CIO-for-hire, and he’s seen it all. I’d started writing this post before I started the book, but the book really… Read More

Internet Marketing

Ian Lurie 17 Aug, 2011

Content curation in 13 minutes a day

Steady, smart content curation can grow your audience on lots of social media outlets. It’s list building, social media-style: You help folks find and filter other people’s good stuff. In exchange, they start paying more attention to your good stuff. Just the facts, folks: This is a step-by-step look at how I do my daily… Read More

Internet Marketing

Ian Lurie 11 Aug, 2011

We suck at teaching internet marketing. Why?!!!

How the hell do I teach my team internet marketing? Why do we all suck at it? I spend a lot of time on this puzzle. My company’s survival depends on it. I have to find ways to teach, and to teach teachers, while working it around everyone’s busy schedule. And I have to find… Read More

careful selection Internet Marketing

Ian Lurie 10 Aug, 2011

Internet marketing lessons: Select, don’t accumulate

There’s one concept in Atlas Shrugged that’s always stuck with me: Select, don’t accumulate. Ayn Rand was referring to stuff, of course: Everything from throw rugs to chairs to books. I love the idea in ‘real life.’ But it works awfully well in internet marketing, too. Accumulation marketing: We all do it Accumulation marketing is… Read More

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