The Portent Blog

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  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
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film reel Internet Marketing

1 Feb, 2012

Webinar video now available

By Ian Lurie

All I ask in exchange is your soul. Well. Actually just your e-mail address, if you don’t mind. Click here to sign up and watch the video of the first webinar, ‘Internet marketing 101′. I won’t spam you. Much.

Internet Marketing

1 Feb, 2012

6 Crucial Internet Account Management Tips

By Mike Fitterer

When someone asks me what I do professionally I usually tell them I’m a pirate, a ninja, or a wine connoisseur. Then I tell them that I moonlight as an Account Strategist at an Internet marketing agency. Inevitably they ask “what the hell does that mean?” The truth is that this is a perfectly legitimate… Read More

Internet Marketing

30 Jan, 2012

A Take Action Framework

By Tom Schmitz

I have two styles of work. One is intuitive. When I have invested my 10,000 hours into I work quickly. I can because I have the knowledge and experience needed to be accurate and effective. I am not, unfortunately, an expert on all things. In fact, when it comes to most topics I know just… Read More

stage curtain small Internet Marketing

16 Jan, 2012

Webinar number 1: Internet marketing, content, and all that jazz

By Ian Lurie

Portent’s starting a free webinar series, presented by yours truly. The first one is January 31, 2012 at 11 AM Pacific time. I’ll be doing a deep dive into inbound search content social media internet marketing strategy: The role of search engines, social media and other channels in your internet marketing campaign. What ‘inbound marketing’… Read More

The Internet Marketing Lifecycle Internet Marketing

13 Jan, 2012

In internet marketing, be significant, or be roadkill

By Ian Lurie

You send an e-mail to 40,000 people, and get 1 response. Or, you run a Groupon deal that brings 1,000 new customers, who never buy from you again. Wonder why? You got everyone’s attention. They just don’t care. Now you’ve got a choice: Rend your garments, tear your hair and whine about how stupid the… Read More

screamingscaredguy Internet Marketing

14 Dec, 2011

Problem solving with pants on

By Ian Lurie

Most people are terrified of problem solving, whether they’re figuring out how to replace a flat tire or diagnose a problem on their blog. They see a problem, and run so fast their pants are literally flayed from their bodies. Why? Because: A failed solution = A mistake Solutions require time, which no one has… Read More

interview Internet Marketing

8 Dec, 2011

10 tips for hiring an SEO company

By Ian Lurie

Every day, I talk to potential clients. Smart people. Most of them, though, have no idea how to hire an SEO agency. So they ask standard questions, like: Have you ever worked in the guppy sales industry before? How big is your company? How much will you charge me? A nice start. But it’s not… Read More

dictionary small Internet Marketing

1 Dec, 2011

A 3-sentence internet marketing definition

By Ian Lurie

After my post yesterday, I realized I need to come up with some nice, concise definitions for what we do at Portent. Here’s my first try: Internet Marketing, defined in 3 sentences Internet marketing does three things. A good digital campaign: Improves visibility through SEO, paid search, social media and any other relevant vehicles. Builds… Read More

grave Internet Marketing

30 Nov, 2011

Death of an internet marketer

By Ian Lurie

A very short play. The setting: A dinner party about 1 year ago. The cast: Them: An advertising exec from a traditional agency. 15+ years’ experience. Me: You know. Curtain Them: “So, Ian, what do you do?” Me: “I run an internet marketing agency.” Them: “Oh. What’s that?” Me: “We help companies get more leads,… Read More

Crossroads Traffic Internet Marketing

7 Nov, 2011

The intersection of brand, style, and SEO

By Ian Lurie

I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you. But it suddenly dawned on me that a lot… Read More

readouts small Internet Marketing

26 Oct, 2011

Performance-based marketing contracts ain’t cheap

By Ian Lurie

Can I pay you based on performance? I hear that a lot. On its face, performance-based pay for internet marketing seems really fair: Clients pay their marketer a percentage of sales, or some dollars per lead, or something similar. If I help you sell more stuff, you pay me more. If I help you sell… Read More

rat-justwantscheese Internet Marketing

18 Oct, 2011

Dear CMO: Complexity does not equal engagement

By Ian Lurie

‘Engagement’. Shudder. It’s the latest beaten-to-death marketing term. Truth is, though, there’s a genuine need to ‘engage’ with your customer. I get it: You want to stand out. You want your customers to like you. You want them to remember you. But do you really have to over-complicate your web sites, and your marketing campaigns,… Read More

Internet Marketing

29 Sep, 2011

Avoid e-mailing the wrong people: A quick tip

By Ian Lurie

My clients don’t really have my best interests at heart. They all have names like ‘Joe’ or ‘Jane’ or whatever. So it’s really, really easy to have one of those butt-clenching moments when you realize you just sent a line-by-line chronicling of every onsite SEO issue your pharmaceuticals client has to your unitarian church client.… Read More

new-59-things Internet Marketing

14 Sep, 2011

The internet marketing list, 2: 59 more things

By Ian Lurie

I did it before. I’m doing it again. Here’s a list of 59 more things you need to do for your internet marketing campaign. I’ve tried my darndest to avoid duplication, but be patient: Speed up: Get Google Page Speed. Run it on every page of your site. Until you have a 90+, you aren’t… Read More

Internet Marketing

5 Sep, 2011

A marketing plan for the President

By Ian Lurie

Dear President Obama:You're not going to read this. Republicans will read it and roll their eyes. Democrats will read it and grind their teeth.But I'll feel better, because this crap is driving me crazy, and I finally wrote it all down.

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