internet-marketing-lifecycle Internet Marketing

Internet marketing: The lifecycle

by Ian Lurie 5 Mar, 2012

Once again, I get to subject you all to my utter lack of artistic skills. I’ve been working on a simpler diagram of the internet marketing lifecycle for about six months. It’s finally ready, I think, for a public glance. This one boils it all down to a less-pretty but hopefully more clear concept. BE… Read More

email-marketing Internet Marketing

7 Email Marketing Fails and How to Avoid Them

by Lindsay Thomas 28 Feb, 2012

Email marketing is a great tool for reaching out to potential clients and nurturing leads. Unfortunately, email marketing can be a double-edged sword. Some emails are so maddening that they make a person want to become physically violent. Thankfully we love our computers too much to do them any real harm. So take a deep… Read More

Internet Marketing

SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar

by Katie L Fetting 27 Feb, 2012

Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz.  His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world.  (We hope.) Topics Ian will cover include: Why great content is… Read More

Internet Marketing

Ian Lurie Named to SEMPO Board of Directors

by Bryden McGrath 27 Feb, 2012

Portent, Inc. CEO Ian Lurie has been named to the  2012-2014 Search Engine Marketing Professional Organization (SEMPO) Board of Directors. “I’m excited to be on the board with such a great group of search marketers,” Lurie said. “SEMPO’s done some great things for our industry, and I know we’ll be able to grow the organization.” Lurie… Read More

matter Internet Marketing

The 10-5-10 social media routine: You must matter

by Ian Lurie 24 Feb, 2012

These are the annotated slides from my presentation at SEMPDX Searchfest today. I talked about social media, having a productive routine and building a powerful campaign without sucking up 4 hours a day: Your daily social media routine – stuff that matters View more presentations from Ian Lurie

balloon-grand-opening Internet Marketing

20 must-haves for your new SEO business

by Ian Lurie 21 Feb, 2012

So, you’re heading on your own as an SEO consultant. Welcome to our weird little club! Before you start, you might want to make sure you’ve got: Knowledge. I really, really hope I don’t have to point this out. But you need strong knowledge of SEO: Far more than you can get in a few… Read More

writing for leads Internet Marketing

Writing for leads: Presentation slides

by Ian Lurie 17 Feb, 2012

I did a presentation a while ago about web copywriting, specifically for leads-based and professional services businesses. Today I rewrote it for a more general audience, and sharpened up a few things. Here it is – have a look-see: Writing for leads: How professionals can market themselves online View more presentations from Ian Lurie

twitter-follow Internet Marketing

10 Internet Marketing Experts to Follow on Twitter

by Welles Wiley 16 Feb, 2012

For us in the internet marketing community, Twitter is the best way to get the latest insights from all the top minds in our field. The world of SEO is always changing, and if you’re working off old information you could be doing more harm than good to your website. In order to stay ahead… Read More

plus-riddler Internet Marketing

Google Plus Box Ranking Factors Report

by Ian Lurie 14 Feb, 2012

Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box’: Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More

film reel Internet Marketing

Webinar video now available

by Ian Lurie 1 Feb, 2012

All I ask in exchange is your soul. Well. Actually just your e-mail address, if you don’t mind. Click here to sign up and watch the video of the first webinar, ‘Internet marketing 101′. I won’t spam you. Much.

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