film reel Internet Marketing

Ian Lurie 1 Feb, 2012

Webinar video now available

All I ask in exchange is your soul. Well. Actually just your e-mail address, if you don’t mind. Click here to sign up and watch the video of the first webinar, ‘Internet marketing 101′. I won’t spam you. Much.

Internet Marketing

Mike Fitterer 1 Feb, 2012

6 Crucial Internet Account Management Tips

When someone asks me what I do professionally I usually tell them I’m a pirate, a ninja, or a wine connoisseur. Then I tell them that I moonlight as an Account Strategist at an Internet marketing agency. Inevitably they ask “what the hell does that mean?” The truth is that this is a perfectly legitimate… Read More

Internet Marketing

Tom Schmitz 30 Jan, 2012

A Take Action Framework

I have two styles of work. One is intuitive. When I have invested my 10,000 hours into I work quickly. I can because I have the knowledge and experience needed to be accurate and effective. I am not, unfortunately, an expert on all things. In fact, when it comes to most topics I know just… Read More

stage curtain small Internet Marketing

Ian Lurie 16 Jan, 2012

Webinar number 1: Internet marketing, content, and all that jazz

Portent’s starting a free webinar series, presented by yours truly. The first one is January 31, 2012 at 11 AM Pacific time. I’ll be doing a deep dive into inbound search content social media internet marketing strategy: The role of search engines, social media and other channels in your internet marketing campaign. What ‘inbound marketing’… Read More

im-lifecycle Internet Marketing

Ian Lurie 13 Jan, 2012

In internet marketing, be significant, or be roadkill

You send an e-mail to 40,000 people, and get 1 response. Or, you run a Groupon deal that brings 1,000 new customers, who never buy from you again. Wonder why? You got everyone’s attention. They just don’t care. Now you’ve got a choice: Rend your garments, tear your hair and whine about how stupid the… Read More

screamingscaredguy Internet Marketing

Ian Lurie 14 Dec, 2011

Problem solving with pants on

Most people are terrified of problem solving, whether they’re figuring out how to replace a flat tire or diagnose a problem on their blog. They see a problem, and run so fast their pants are literally flayed from their bodies. Why? Because: A failed solution = A mistake Solutions require time, which no one has… Read More

interview Internet Marketing

Ian Lurie 8 Dec, 2011

10 tips for hiring an SEO company

Every day, I talk to potential clients. Smart people. Most of them, though, have no idea how to hire an SEO agency. So they ask standard questions, like: Have you ever worked in the guppy sales industry before? How big is your company? How much will you charge me? A nice start. But it’s not… Read More

dictionary small Internet Marketing

Ian Lurie 1 Dec, 2011

A 3-sentence internet marketing definition

After my post yesterday, I realized I need to come up with some nice, concise definitions for what we do at Portent. Here’s my first try: Internet Marketing, defined in 3 sentences Internet marketing does three things. A good digital campaign: Improves visibility through SEO, paid search, social media and any other relevant vehicles. Builds… Read More

grave Internet Marketing

Ian Lurie 30 Nov, 2011

Death of an internet marketer

A very short play. The setting: A dinner party about 1 year ago. The cast: Them: An advertising exec from a traditional agency. 15+ years’ experience. Me: You know. Curtain Them: “So, Ian, what do you do?” Me: “I run an internet marketing agency.” Them: “Oh. What’s that?” Me: “We help companies get more leads,… Read More

Crossroads Traffic Internet Marketing

Ian Lurie 7 Nov, 2011

The intersection of brand, style, and SEO

I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you. But it suddenly dawned on me that a lot… Read More

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