The Portent Blog

Insights, news, trainings, and updates from Portent. Delivered to your inbox.

  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
  • In-depth training and best practices for marketers
  • Access to insider tools, tricks and processes for digital marketing

Internet Marketing

13 Jul, 2011

18 random thoughts about internet marketing

By Ian Lurie

Bonus tip: Learning the difference between “Chile” and “Chili” is really helpful. A little semi-random Wednesday thinking: Always ready our analytics reports. Understand them. Demand that someone make you understand them. Making business decisions without that knowledge will probably kill your company. Never buy a product with ‘Crusher’, ‘Disintegrator’ or ‘Miracle’ in the name. Anything… Read More

Finding what is true Internet Marketing

8 Jul, 2011

Marketing truths: People buy pleasure, not prevention

By Ian Lurie

People buy pleasure, not prevention. I know, deep for a Friday afternoon. It’s a rule that’s helped me sell for years, though. Try it on for size: Bike helmets and prevention: A marketing failure It’s hard to scare people into buying something. When I was in law school, I worked in a bicycle shop that… Read More

Internet Marketing

23 Jun, 2011

AppSumo deal – all my e-books for $25

By Ian Lurie

AppSumo has taken a real liking to Portent’s e-books. Today, they’re offering all of our e-books: Conversation Marketing The SEO CopyWriting e-book The Fat-Free Guide to Google Analytics PPC for Small Business (a two-book series) For a total of $25. You can get it here: AppSumo Online Marketing eBook Bundle Posting later today: 10 things… Read More

Internet Marketing

21 Jun, 2011

Internet marketing and sailing have a lot in common

By Ian Lurie

On my vacation last week, I got to go sailing. I’ve sailed since I was 12. In the last 15 years, I’ve only gotten to do it every 2-3 years, at best, but I at least know my port from starboard. I sailed a boat called a Hobie Wave: We nearly ended up having a… Read More

ian-angry Internet Marketing

16 Jun, 2011

Ian’s Angriest Posts

By Elizabeth Marsten

Ian’s on vacation this week, to a place with little or no internet and he asked for a volunteer to do a CM post and to have “fun” if so warranted. Well, it’s warranted. And I am leaving the country while he’s gone and not coming back for a couple of weeks after he gets… Read More

shield small Internet Marketing

27 May, 2011

Get Defensive (Design): First Smashing Magazine Article

By Ian Lurie

Just got my first-ever article published on Smashing Magazine: Getting Started With Defensive Design. Anyone who’s read this blog for a while knows I obsess about good web defensive design. I’m really excited that SmashingMag accepted this article. The folks there put in a ton of time helping me get the article ship-shape, and put… Read More

Internet Marketing

25 May, 2011

What freakish and frumpy aircraft teach you about internet marketing

By Ian Lurie

This is a rewrite of an old, old bit I wrote on the Portent web site way back when. It’s not the same. Nor are my feelings on the subject. The best internet marketing campaigns are the ones you don’t notice—they just do their job, delivering the stuff you need to your screen, when you… Read More

Internet Marketing

24 May, 2011

Inconceivable! 4 signs your project’s in big trouble

By Ian Lurie

In every internet marketing project, there comes a time when the team members look at each other and say some version of “We. Are. F—ked.” And the project manager, like our friend Vizzini above, will say some version of “inconceivable!” I’ve been on both sides of that exchange. You probably have, too. Here are a… Read More

Internet Marketing

16 May, 2011

New infographic: Internet marketing planner

By Ian Lurie

I just finished a new chart. It maps out the typical steps I take when reviewing an internet marketing campaign for the first time. I was inspired by Julian Hansen’s So You Need A Typeface piece. While it doesn’t have every single step/channel/tactic in it, it does give you a high-level view of the various… Read More

Internet Marketing

9 May, 2011

What bayonet-wielding professors can teach you about online marketing

By Ian Lurie

You’re a plumber. You want to rank #1 for ‘Seattle plumbing’. That means you have to write interesting content about plumbing, in Seattle, every 2 days, for the next year. All you can think is “Oh crap oh crap oh crap oh crap.” Well, Colonel Joshua Lawrence Chamberlain (ex-college professor) laughs at your silliness. You… Read More

Internet Marketing

6 May, 2011

14 nice things you can do for your customers

By Ian Lurie

I make no promises. But I suspect if you do some of this stuff, your customers will thank you. Or, they won’t notice the stuff that used to make them curse you: Make every page on your site load 1 second faster. Start by taking every image on your site and compressing it. Please. It… Read More

dancobley Internet Marketing

22 Apr, 2011

Dan Cobley: What Physics teaches about marketing

By Ian Lurie

I don’t think I’ve embedded a video by someone else on this blog in 5 years. However, this piece about marketing and physics is beyond brilliant: It defines marketing in a way that totally, completely makes sense. It’s only 7 minutes long. Watch it.

equals content Internet Marketing

19 Apr, 2011

Analytics plus SEO equals content: My Wappow presentation

By Ian Lurie

Everyone’s bleating about content marketing. Content marketing this. Content marketing that. For some of us, though, content’s been around since we, well, since we learned to read. Here’s the process I’ve put together over the last ten years. I presented this at Wappow Search & Social last week. Shockingly, it involves content. And marketing. With… Read More

Internet Marketing

12 Apr, 2011

The internet marketer’s guide to the apocalypse

By Ian Lurie

In which I wax philosophical while discussing zombies, specialization and people who reek of cigarettes. This town needs an asteroid. Marketers are specializing our industry to death. Setting the stage: Stinky cigarette guy A few years ago, a guy who reeked of cigarette smoke handed me a smudged business card. He handed it to me… Read More

Internet Marketing

11 Apr, 2011

20 reasons you shouldn’t listen to a word I say

By Ian Lurie

I feel strongly about full disclosure. So, here it is—20 reasons I’m full of crap: I don’t have a best selling book. Nor, at this rate, will I ever. Major marketing conferences bark with laughter when I submit a speaker’s pitch. I haven’t made $10 million. I haven’t even made $1 million. I’m just a… Read More

1 7 8 9 10 11 46