The Portent Blog

equals content Internet Marketing

19 Apr, 2011

Analytics plus SEO equals content: My Wappow presentation

By Ian Lurie

Everyone’s bleating about content marketing. Content marketing this. Content marketing that. For some of us, though, content’s been around since we, well, since we learned to read. Here’s the process I’ve put together over the last ten years. I presented this at Wappow Search & Social last week. Shockingly, it involves content. And marketing. With… Read More

Internet Marketing

12 Apr, 2011

The internet marketer’s guide to the apocalypse

By Ian Lurie

In which I wax philosophical while discussing zombies, specialization and people who reek of cigarettes. This town needs an asteroid. Marketers are specializing our industry to death. Setting the stage: Stinky cigarette guy A few years ago, a guy who reeked of cigarette smoke handed me a smudged business card. He handed it to me… Read More

Internet Marketing

11 Apr, 2011

20 reasons you shouldn’t listen to a word I say

By Ian Lurie

I feel strongly about full disclosure. So, here it is—20 reasons I’m full of crap: I don’t have a best selling book. Nor, at this rate, will I ever. Major marketing conferences bark with laughter when I submit a speaker’s pitch. I haven’t made $10 million. I haven’t even made $1 million. I’m just a… Read More

Internet Marketing

5 Apr, 2011

Conversation Marketing: A definition

By Ian Lurie

I’ve written 2,890 posts on Conversation Marketing now. I just crossed 10,000 (non-spam) comments, too. But I’ve never actually provided a definition of Conversation Marketing. Lots of other people have. Some did OK. Some are just ridiculous. So I figured I’d give it a shot. I’m not trying to define it in a “this is… Read More

survey small Internet Marketing

4 Apr, 2011

Win my e-books free: Take a little survey

By Ian Lurie

If you want a great product, solve a problem. At least that’s what “they” tell me. So, I want to know: What’s the biggest problem you have with internet marketing? Answer this teeny little survey, and you get a chance to win one of two free sets of all of the Conversation Marketing e-books: Conversation… Read More

Internet Marketing

31 Mar, 2011

Fast pages convert 2x better

By Ian Lurie

My latest Search Engine Land column just went live: 29 ways to speed up your web site It’s timely for me, because we just finished a review of page performance versus page speed, and found that everything—conversions, time on page, scroll depth—improves when a page loads faster. That’s obvious. But the difference is amazing: Pages… Read More

one million Internet Marketing

30 Mar, 2011

10 tips for writing that sells

By Ian Lurie

No matter why you have it, your web site needs to sell. You need to get visitors to do something, whether that something is ‘sign up’, ‘buy now’ or just ‘keep reading’. Here are 10 quick tips for copy persuades, sells and converts: Start by telling people why they should read. Marketing copywriting 101: You… Read More

Internet Marketing

24 Mar, 2011

15 Report writing tips

By Ian Lurie

I want to thank all the agencies out there who get Portent new clients. Thank you. When you promise a client you’ll send them ‘monthly reports’, and instead e-mail them something like this: You couldn’t be helping me more. Bless you. You’re totally disappointing your client, because they understand that a report is not the… Read More

Internet Marketing

24 Mar, 2011

Herding Cats and Other Animalian Project Management Analogies

By Aviva Jorstad

Managing an internet marketing project can often feel like standing in the middle of a zoo when the monkeys finally make a break for it. Overdramatic? Perhaps, but the point remains – it’s hectic. At Portent, we have a team-based approach, which means multiple parties and timelines are in play, simultaneously. If not watched with… Read More

Internet Marketing

14 Mar, 2011

Fluffy rainbow bunnies devour marketing agencies

By Ian Lurie

OK, I have to admit: This post seemed better when I was slightly drunk and buzzed on sugar. But, I enjoy being mocked, so I’m putting it out there anyway: In a typical marketing agency, the fluffy rainbow bunnies prevail. Every idea has to get a fair shake. Every person has to get their say.… Read More

Internet Marketing

1 Mar, 2011

Science fiction and your web site revenue plan

By Ian Lurie

Yep, I’m finally getting into the infographics game. Here’s my sketch of where most corporate internet revenue planning seems to end up: Yeah, I’m keeping the day job, don’t worry.

Internet Marketing

22 Feb, 2011

Book giveaway tomorrow at Searchfest

By Ian Lurie

I’m speaking tomorrow at SEMPDX Searchfest. My topic: Building your search agency. I figure someone should learn from my pain. If you’re going to Searchfest tomorrow (and you should be), come up to me and say ‘hi’. I’ll even bribe you to do it: I’ll be giving out 30 copies of my book, Conversation Marketing,… Read More

Internet Marketing

15 Feb, 2011

Discounts: The Vicodin of internet marketing

By Ian Lurie

Discounts are the Vicodin of internet marketing I’m not a fan of discounts as a core marketing strategy. Use them once in a while? Sure, that’s fine. Use them too often, though, and they’ll kill your business. See, they’re an addictive substance. An aside: Vicodin, addictive stuff, and why this matters Four years ago I… Read More

upgrade small Internet Marketing

14 Feb, 2011

5 instant internet marketing upgrades

By Ian Lurie

I’ve made a bet with myself that, by adding ‘instant’ and the number ‘5’, I will get triple the normal traffic to this post. If I win, I have to buy myself a chocolate bar. No fun intro today, so I’ll just get to it—five utterly random but simple little things you can do to… Read More

Internet Marketing

7 Feb, 2011

10 phrases that mean your blog post is worthless

By Ian Lurie

I’m guilty of these myself. But I’m starting to see them show up more and more, on big sites (you know who you are) that are supposed to know better. Inevitably, these phrases are followed by a stock photo and 250+ words that basically repeat the same phrase, again and again. Then the writer gets… Read More

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