Ian Lurie Oct 9 2007
I’m on a bit of a personas kick lately. Here are the tutorials I’ve written to date:
Applying personas directly to your internet marketing strategy.
This one’s pretty clear from the title, I hope…
I go on a ‘Heroes’ kick, and talk about personas’ application to search marketing.
Here’s my post regarding SMX West, too. SMX West Slides, etc.
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Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More