Ian Lurie Oct 9 2007
I’m on a bit of a personas kick lately. Here are the tutorials I’ve written to date:
Applying personas directly to your internet marketing strategy.
This one’s pretty clear from the title, I hope…
I go on a ‘Heroes’ kick, and talk about personas’ application to search marketing.
Here’s my post regarding SMX West, too. SMX West Slides, etc.
Technorati Tags: personas
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More