Pondering Internet Marketing

Internet Marketing

Ian Lurie Jun 7 2006

The Thinker by Rodin in Paris museum isolated on white backgroundI’m on a bit of an internet marketing tear this week, with my little rant yesterday, and now this post.

I’m prepping for a breakfast presentation tomorrow, which may explain it. The first question in the presentation is ‘What is internet marketing?’. Generally, when I ask that question, I get a range of answers, but none include ‘my web site’. That’s a major omission.

Your web site is the first, critical component of an internet marketing campaign. It’s not a separate project, or separate thing. You need to be considering your campaign when you build your site.

Before I get the flood of e-mails: Sure, you could use e-mail with phone numbers and skip the site, but would you?…

tags : conversation marketing

2 Comments

  1. Thai

    I agree, your website is the kernel of your internet advertising program. You need to make sure your website is bang on before starting any other activities.
    Thai
    AdSimple.net

  2. Mary

    Same here. Establishing a business website also means building your marketing efforts. Every detail on your web page is essential to your success, thus, you have to combine effective marketing efforts too.

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