ROI Article in Direct Magazine
Ian Lurie Oct 4 2005
My article on measuring Internet ROI made it into this month’s Direct Magazine. You can read it at this address.
But my obsessive compulsive side is coming out, and I can’t help but point out that Direct could improve their production standards a bit. On my trusty Powerbook, running Mozilla FireFox as my web browser, headings don’t space correctly, nothing is aligned, numbered and bulleted items are mis-spaced, and the whole page is a search engine optimization nightmare.
It’s a great publication, but they’re sacrificing some potential subscribers, I think.
Maybe they’d like to hire a firm in Seattle to help them out?…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More