Ian Lurie // Apr 28 2006
An article on Search Engine Watch notes that around 90% of American consumers now distrust advertising.
That’s a lot. It’s also a fairly new development. How do you respond?
One strategy is to focus on marketing venues that aren’t perceived as advertising. Search engines are a great example. Online PR/Blog marketing is another. It’s easy to ignore both because they take a long time to gather momentum. But the long-term payoff is huge.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More