Ian Lurie // May 11 2005
Seth Godin has a new blog post that cuts to the heart of marketing versus advertising. He even says ‘Good Marketers Measure’. Bless you, Seth!
It also mentions marketing as a conversation a few times, but I’d add something: Online marketing is a real-time conversation between you, your audience, and between audience members. If you measure, be prepared to use the results to adjust your message, fast.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More