10 Rules for Setting Your Internet Marketing Budget
It Costs WHAT?!!!!!
I’m tired of hearing that.
Budgeting your internet marketing project may seem like a crap shoot. But I can simplify things for you:
- If you’re building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
- If you want a site built by a single untrained individual who ‘learned how to use Dreamweaver’, expect to spend less than $2000. Also, expect to build a new site within 3 months.
- If you want a site built by a 5-10 person, boutique-style agency, expect to spend, at an absolute minimum, $10,000. These are experts, and they deserve to be paid as experts.
- If you find a 5-10 person, boutique-style agency that’ll build you a site for $2000 or less, expect something that looks like they had a sneezing fit during the design phase.
- If you expect to get a #1 ranking on Google for $99, you’re insane.
- If you hire a smart individual with a proven track record to optimize your site for search engines, expect to pay at least $5000, one time. Unless they’re your friend, or they’re willing to work hourly.
- If you hire a big agency with all sorts of fancy tools, an army of copywriters and other expertise for search engine optimization, expect to pay, at an absolute minimum, $50,000 for a one-year engagement.
- If you want to double your sales this year, you are going to have to pay more than $1000 to do it.
- Reliable hosting costs more than $9.95 a month.
- If you’re spending $250,000 to build your product and get it to market, don’t tell me you can’t spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I’ve been suddenly depressurized.
I may be unusually grumpy tonight because I’m at Disney World in Florida. It’s 90 degrees and 90 percent humidity. I’m jetlagged, and I just spent $17 on a cheeseburger. And I’m here working.